Sustainability
Community-oriented route to market
Positively contributing to the communities in which we operate
We recognise the strong link between access to transportation and economic progress, and we are committed to ensuring that our operations meaningfully contribute to community development, health and wellbeing. Our Places pillar provides a community-driven route to market, building partnerships and initiatives that amplify these benefits.
Through executing market driven, locally tailored initiatives, which are linked to our business capabilities, we aim to address the different needs of the communities where we operate and build colleague-community engagement.
“We recognise the strong link between access to transportation and economic progress, and we are committed to ensuring that our operations meaningfully contribute to community development, health and wellbeing.”
Group General Counsel & Chief Sustainability Officer
Our 2025 highlights
10
markets delivering road safety programmes (doubled since 2023)
2,480 +
people directly reached through initiatives
245 +
students trained in NEV technologies
3
programmes rolled out in the regions
Our three programmes
As we recognise our responsibility to ensure our operations create a positive impact in the communities where we operate, the Yo me muevo seguro kids initiative, part of our Promoting safer roads programmes, delivers road safety education to schools located in vulnerable areas across the Americas region.
Since 2023, the programme has expanded from Peru to Costa Rica, Chile and Colombia, reaching communities with limited resources and high road safety risks. Through colleague-led, interactive sessions for third-grade students, supported by gamified learning, virtual reality and follow-up materials, the initiative extends beyond the classroom to influence behaviours at home and across communities, delivered in partnership with NGOs and public and private sector organisations.
2025 Highlights
- Reached 1,106 children across seven schools in 2025
- Mobilised 310 colleague volunteers, strengthening local engagement
- Expanded to four countries, increasing reach in high-risk communities
- Enhanced learning through interactive and VR-based approaches
- Extended impact to teachers and families, reinforcing long-term behaviour change
We aim to continue scaling across other communities and markets with deepen partnerships and innovative learning methods to drive last behaviour change placing road safety.
As we move forward in the mobility transition, we encourage our communities to be a part of that change in our ‘building skills for the mobility transition’ programme.
From long-standing apprenticeship programmes in Ethiopia to partnerships with schools, universities and community organisations across Europe and Latin America, these initiatives help bridge academic learning with real-world experience while expanding access to career opportunities.
2025 Highlights
- Trained more than 650 apprentices in Ethiopia since 2007
- Delivered early career engagement across multiple markets (school visits, lectures, internships and career fairs)
- Built partnerships with universities and organisations to bridge academic learning and practical skills
- Expanded access to opportunity, including programmes supporting vulnerable groups and those with limited work access
We look for scaling apprenticeship programmes across markets with new partnerships, expanding inclusive pathways to employment and identifying future talent with the skills needed to support evolving mobility and industry demands.
We recognise that improving access to mobility can help create better opportunities and quality of life within the communities where we operate. In Peru, we are supporting this by addressing structural barriers to vehicle ownership, including limited banking access and restricted credit availability for customers with non-traditional income profiles.
Through our Finance & Insurance offer and partnership with local banks, we are introducing more inclusive, simplified financing solutions that better reflect local realities and reach underserved customers.
2025 Highlights
- 136% increase in total disbursements, driven by tailored solutions
- Rapid expansion of paperless and no-income-proof loans (722% growth)
- Increased access for informal and SME customers (2,500% growth in pre-approvals; 645% in approvals)
- More balanced customer base, now 45% non-banked and 55% banked
We look ahead to increase this financing solution and reach more segments with a simplified credit process and deepen partnership.
Looking ahead
We will focus on embedding our evolved Places Framework across all regions, ensuring a consistent, measurable and locally relevant approach to community impact. We will scale our most effective road safety and skills-based programmes, expanding into new markets while deepening our impact where needs are greatest. We are strengthening our governance by improving how regions report, standardising key KPIs, harmonising community impact and business value.
Learn more about our Places pillar initiatives in our most recent Sustainability Report.