Alex Yap
Alex Yap is the Country Head of Inchcape Philippines, leading the company’s market entry and operations across distribution, retail, and service for brands including Mercedes-Benz, Chrysler, Dodge, Jeep, Ram, Jaguar, Land Rover, Changan Auto, Mazda, Harley-Davidson, and Daimler Commercial Vehicles.
Previously, he was Managing Director of Inchcape Guam and Saipan (Atkins Kroll, Inc), where he integrated Morrico Equipment and Avis, Budget & Payless into the business, driving customer-centric transformation and digitalisation.
Alex joined Inchcape in 2017 as Sales & Distribution Director in Singapore, leading Toyota, Lexus, and Suzuki to market leadership and reclaiming the Triple Crown Award from 2018 to 2021. He also spearheaded retail digital transformation and introduced the Share Mobility initiative.
With over 25 years of experience, Alex has led across multiple brands and markets, including a secondment to China managing super luxury marques like Rolls-Royce, Lamborghini, and McLaren.