Americas

Avatr is the high-end electric vehicle brand created in 2018 by Changan Group, in partnership with Huawei and CATL.

Its aim is to combine cutting-edge design, artificial intelligence and state-of-the-art batteries to offer a premium and sustainable driving experience.

The brand positions itself as the most futuristic face of the Chinese group, focusing on smart electromobility. Huawei contributes connectivity and autonomous driving systems, whilst CATL supplies high-performance batteries.

BMW Group, with its four brands — BMW, MINI, Rolls-Royce, and BMW Motorrad — is the world’s leading manufacturer of premium automobiles and motorcycles, and also provides premium financial services. Its global production network includes over 30 plants, and it has a sales presence in more than 140 countries.

BMW Group’s economic success has always been based on a long-term vision and responsible action. Sustainability is a key element of the company’s corporate strategy, covering the entire product lifecycle — from supply chain and production to end-of-life.

In Chile and Peru, BMW Group is represented by the importer Inchcape, operating the BMW, MINI, and BMW Motorrad brands. It stands out as a market leader, delivering the highest brand standards in infrastructure, product portfolio, and technological innovation.

BMW Motorrad is the motorcycle division of BMW Group, delivering high-performance motorcycles that combine precision engineering, cutting edge technology and iconic design. The brand’s portfolio spans a wide range of segments – from adventure and touring to sport, heritage, and urban mobility-each tailored to meet the needs of riders around the world. With a growing focus on electrification and digital connectivity, BMW Motorrad continues to shape the future of motorcycling.

Changan Group, one of China's largest and oldest manufacturers, combines more than 160 years of industrial history with a clear vision for the future of mobility. Based in Chongqing, China, Changan is a leader in innovation, electrification and smart technology applied to automotive development. Its commitment to sustainable innovation has driven the expansion of its new energy and high-tech sub-brands: Avatr, Deepal and Changan-Nevo

Deepal, focused on intelligent new energy vehicles, combines electrification with connectivity. Its Deepal S07 model, an electric SUV with sporty lines, represents the new generation of premium electric cars with a focus on digital experience and extended range.

Avatr, the result of a strategic alliance between Changan Automobile, Huawei and CATL, offers high-end, fully electric vehicles. The Avatr 11, a premium SUV with autonomous driving, high-performance electric propulsion and cutting-edge design, stands out.

Changan-Nevo focuses on vehicles that stand out for their excellent price-quality-equipment ratio, robustness and efficiency, with modern design and advanced technology. Models such as the CS55 Plus and UNI-T have gained a foothold in Latin America thanks to their innovation, futuristic design and safety equipment.

In Chile, Peru, Bolivia and Costa Rica, Changan Group promotes smarter, more efficient and sustainable mobility, backed by quality, connectivity and innovation. Its portfolio ranges from urban vehicles to state-of-the-art electric vehicles, adapted to the needs of the new Latin American consumer.

Part of the Stellantis group, Chrysler vehicles deliver incredible combinations of innovation and luxury, intuitive technology and powerful performance.

Citroën, founded in 1919 in France, is an automotive brand recognised worldwide for its distinctive design, focus on comfort, and technological advancements. Its "Creative Technology" philosophy drives constant innovation, focused on offering vehicles that combine excitement, practicality, and comfort.

In Colombia, Citroën positions itself with a portfolio primarily focused on SUVs and utility vehicles, designed to respond to the diverse needs of the market. Models such as the New C3, the new Basalt, and the Aircross SUV stand out for their unique design, interiors designed for an enjoyable driving experience, and a differentiating value proposition compared to other brands. In the utility vehicle line, the Berlingo VAN offers practical and versatile solutions for commercial use.

Citroën distinguishes itself by offering vehicles with a high standard of comfort, a feature deeply valued by customers. From the seats to the suspension and soundproofing, every element is designed to maximise comfort and driving pleasure. Furthermore, its bold design language allows owners to express their style and personality, accessing vehicles that clearly stand out from the rest on the road.

Supported by a network of authorised dealers and specialised service centres, Citroën, distributed by Inchcape in Colombia, guarantees a comprehensive ownership experience, with quality after-sales service and expert technical support.

CLAAS is a German family-owned company founded in 1913, recognised worldwide as one of the leading manufacturers of agricultural machinery. With over a century of experience, the company has built a solid reputation thanks to its focus on innovation, precision engineering and commitment to efficiency in the field.

Its product portfolio includes combine harvesters, forage harvesters, tractors, round balers, rakes and tedders, all equipped with state-of-the-art technology. These solutions are designed to meet the demands of modern agriculture, optimising performance, reducing operating costs and improving sustainability. CLAAS not only manufactures machinery, but also drives global agricultural development with reliable, intelligent equipment tailored to the needs of producers around the world.

Introducing DEEPAL, an innovative all-electric vehicle brand from one of China’s leading manufacturers, CHANGAN Automobile. Born from the vision of building a world-class vehicle brand that explores digital and energy technological innovation to enable more people to enjoy the captivating experience of electric driving, DEEPAL pushes boundaries to transform cars from modes of transportation into intelligent mobility companions, embracing the harmony between technology, nature and human experiences. With DEEPAL’s ambition to ‘Touch the Future’, the brand is set to redefine the electric vehicle landscape, offering captivating new energy mobility experiences designed to engage and inspire. DEEPAL are dedicated to crafting a distinctive and engaging customer journey, one that emphasises high-quality interactions and a multi-sensory experience. Whether through intuitive design or smart features, DEEPAL is focused on creating enjoyable, smarter, accessible, and more sustainable travel options that resonate with modern lifestyles. Join us on this exciting adventure as we lead the way and transform the future of mobility. Welcome to DEEPAL—Touch the Future.

Develon is a Korean heavy machinery brand established in 2023 as an evolution of Doosan, under the Hyundai Infracore Group.

It is characterised by its focus on innovation, quality and sustainability, offering solutions for construction, mining and logistics. The name reflects progress and a forward-looking vision, and the brand maintains a global presence with a strong commitment to improving productivity and reducing the environmental impact of its equipment.

DFSK (Dongfeng Sokon), part of the SERES Group, is a Chinese brand that combines functionality, efficiency, and value to offer affordable, reliable, and innovative mobility solutions. Founded in 2003, it has expanded its global presence with a range of SUVs, utility vehicles, and light commercial vehicles designed for urban users, entrepreneurs, and families.

In China, it is one of the best-selling brands, driven by technological developments alongside Huawei, highlighting connectivity and innovation. Its fully automated plants reflect a firm commitment to quality and advanced technology.

In Latin America, and in partnership with Inchcape, DFSK operates in Colombia (since 2007), Chile (2012), and Peru (2013), with upcoming expansion to Honduras. In Colombia, it was a pioneer in Chinese-made commercial vehicles and today stands out with electric SUVs alongside SERES. In Peru, it is currently the sixth best-selling brand nationwide. In Chile, it began with commercial vehicles and in 2017 added its first SUV. Today, it offers models such as the 580, 500, and 560, as well as trucks and minivans for urban delivery. In 2023, it added the pickup segment and EV and PHEV technologies, reinforcing its comprehensive and sustainable approach.

With a growing service network, DFSK offers after-sales support, spare parts, and technical assistance, consolidating its commitment to modern and reliable mobility.

Dieci is an Italian brand founded in 1962, specialising in construction and agricultural machinery, and recognised for pioneering the development of telescopic handlers in Europe.

It has established itself as a global leader in material handling and loading solutions, offering equipment that stands out for its innovation, versatility and reliability. Its international presence spans multiple sectors, from civil engineering to agricultural and mining operations, whilst maintaining a constant commitment to efficiency and safety.

Daimler Trucks is one of the world's largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees.

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger. Dodge is part of the Stellantis group.

Doosan is a South Korean brand founded in 1896, renowned for its innovation in heavy machinery, energy and industrial technology.

With over a century of history, it has established itself as a global leader in sectors such as construction, mining and power generation, standing out for its commitment to efficiency, sustainability and the development of advanced solutions for various markets.

DS Automobiles is a French luxury car brand established in 2009 as a division of Citroën and spun off as an independent brand in 2014; it is now part of the Stellantis group.

It is characterised by its avant-garde design, French craftsmanship and advanced technology, offering vehicles that combine elegance, comfort and efficiency. The brand has committed to electrification with its E-TENSE range, which includes plug-in hybrid and electric models, reinforcing its commitment to sustainable mobility. Furthermore, DS Automobiles competes in Formula E, reflecting its focus on innovation and sporting performance.

Farmtrac is a renowned Asian tractor brand that stands out for its functional design, reliability, and efficiency in multiple agricultural areas. Thanks to its low maintenance costs and the use of world-class components, it has established itself as a key ally for work in the field. With a range of models starting at 12 hp, designed to adapt to diverse agricultural needs, Farmtrac has positioned itself as a benchmark in the sector thanks to its advanced technology and focus on efficiency in the field. In addition, it has been a pioneer in sustainable development by introducing the first 100% electric tractor to the Latin American market, reaffirming its commitment to innovation and environmental care in agriculture.

Forland is a Chinese brand of light and medium-duty trucks belonging to the Foton Motor Group, founded in 1996.

It has established itself as one of the leading manufacturers in the commercial transport sector in Asia, offering vehicles that stand out for their efficiency, durability and affordability. Its models are designed to meet the needs of urban distribution, logistics and small businesses, with a presence in various international markets.

Forland embodies practicality and reliability in light commercial transport, offering a competitive option for businesses requiring versatile and cost-effective cargo solutions.

Freightliner is an American truck brand founded in 1942, renowned for its robustness, innovation and leadership in heavy-duty transport.

It forms part of the Daimler Truck Group and has established itself as one of North America’s leading manufacturers, offering solutions for freight, logistics and specialised transport. Its approach combines durability, efficiency and advanced technology, making it a global benchmark in the commercial vehicle industry.

Fuso is a Japanese commercial vehicle brand owned by Daimler Truck, renowned for its reliability, efficiency and durability in freight and passenger transport.

Founded in 1932, it has established itself as one of the leading manufacturers of trucks and buses in Asia, with a global presence in over 160 countries. Its offering combines advanced technology, safety and sustainability, including the development of electric solutions such as the eCanter, which reinforce its commitment to clean and modern mobility.

Great Wall Motors (GWM), headquartered in Baoding, China, is one of the country's largest independent manufacturers. Recognised for its specialization in SUVs, pickup trucks, and electric mobility, GWM has diversified its portfolio through its distinctive product lines: Poer, Haval, Tank, and Ora. Poer represents the group's pickup truck line, offering strength, performance, and versatility. Models like the Poer adapt to demanding conditions, ideal for work or adventure, with interior comfort and off-road capability, and a distinct approach to technology, design, and purpose.

Haval leads the SUV segment within the group, with models like the Jolion and H6, which stand out for their modern design, advanced safety, and intuitive technology. It is GWM's vision for those seeking functionality and style in the city or on the highway.

Tank targets the off-road and high-end market. It combines luxury, power, and robustness in SUVs like the Tank 300, aimed at adventure seekers with a premium focus.

Ora is GWM's 100% electric brand, focused on urban and sustainable vehicles. With retro design and modern technology, models like the Ora Good Cat deliver competitive range and intelligent connectivity, ideal for the mobility of the future.

In Chile, Peru, and Colombia, GWM offers a comprehensive experience backed by technology, design, and warranty. Its portfolio ranges from utility trucks to urban electric vehicles, demonstrating its vision: to transform global mobility with smart, affordable, and quality solutions.

Hangcha Group Co., Ltd. is one of the world's leading manufacturers of forklifts and material handling equipment, headquartered in Li-an, Zhejiang Province, China. Founded in 1956 as a state-owned enterprise, it was transformed into a private company in 2000. Since then, it has experienced sustained growth, establishing itself as a global leader in the industry.

Currently, Hangcha produces more than 250,000 units annually at its state-of-the-art plant and has been recognised in China as one of the 500 largest and most competitive private companies in the country.

Its product range, which includes electric forklifts, internal combustion forklifts, high-tonnage equipment and warehouse solutions, stands out for its durability, low maintenance costs, operational efficiency and safety, making it a reliable choice for industries such as mining, logistics, retail and heavy manufacturing.

Harley-Davidson, founded in Milwaukee in 1903, is one of the world's most legendary brands and an undisputed symbol of freedom, rebellion, and culture on two wheels. With over a century of history, its motorcycles have shaped generations thanks to their unmistakable design, V-Twin engines, and a sound that has become their hallmark.

The brand offers a wide range of models, from long-distance touring models to cruiser, sport, and adventure versions, such as the Sportster S, the Street Glide, and the Pan America, its first foray into the trail segment.

More than a means of transportation, Harley-Davidson represents a lifestyle. With a global community of riders, clubs, and events, the brand fosters connections between people who share a passion for the open road.

In Chile, Harley-Davidson offers a comprehensive experience that includes a showroom, boutique, certified technical service, and activities that keep the brand's essence alive. Riding a Harley isn't just about riding; it's about belonging to a legend.

Haval is a Chinese SUV brand owned by the Great Wall Motors group, founded in 2013 and specialising in off-road and urban vehicles.

It has established itself as one of the leading brands in the SUV segment in China and has an international presence in over 60 countries. Its offering combines modern design, advanced safety features and technological efficiency, with models ranging from compact city cars to large SUVs. Haval represents Great Wall’s commitment to reliable and accessible mobility, with a strong focus on innovation and global expansion.

Hino Motors is a Japanese brand with more than 80 years of experience in manufacturing trucks, buses and commercial vehicles. Founded in 1942 and headquartered in Hino, Tokyo, it is part of the Toyota Motor Corporation group, which supports its commitment to quality, innovation and efficiency. Hino is the largest manufacturer of medium and heavy-duty trucks in Japan and one of the global leaders in transport solutions. Its focus is on offering robust, safe and efficient vehicles designed to meet the demands of urban, interurban and industrial transport. Hino has production and assembly centres in Asia, America and other regions, enabling it to serve global markets with solutions tailored to each operating environment. The brand is recognised globally for its commitment to sustainable development, safety and operational efficiency.

Irtec is an Italian brand with more than five decades of experience in smart irrigation solutions. Founded in 1970 in Levizzano, Modena, by Montorsi and Rubini, it began as a precision mechanics workshop that even manufactured components for Ferrari. Since then, it has evolved to become a global benchmark in technology for the efficient use of water in agriculture.

Irtec has maintained a constant focus on innovation, efficiency and sustainability. Its commitment becomes even more relevant in the face of global challenges, where it promotes increasingly conscious and responsible use of water resources, developing technologies that maximise irrigation efficiency.

Irtec has been key in the modernisation of technical irrigation, offering robust and precise solutions. Its systems are designed to adapt to different agricultural conditions, according to the needs of the markets in which it operates, optimising water consumption without sacrificing productivity.

Isuzu Motors, established in 1916 in Japan, specialises in commercial vehicles, pick‑ups and diesel engines known for their durability and reliability. Over a century in business has cemented Isuzu’s reputation for enduring performance under tough conditions.The flagship D‑MAX pick‑up is celebrated for its 4x4 capability, turbo‑diesel economy, load‑carrying strength and safety-conscious design—ideal for both work and leisure.In Barbados, Isuzu is a trusted provider of robust transport solutions, offering pick‑ups, light commercial vans and trucks. The local dealer network ensures parts availability, maintenance and support, maintaining the brand’s high standards.

Isuzu remains the go-to choice for those needing uncompromising resilience, fuel efficiency and dependable performance in challenging environments.

JAC Motors (Anhui Jianghuai Automobile Group Co.), founded in 1964 in China, is a global automotive brand with extensive industrial experience and a clear vision for innovation and sustainability. Its portfolio includes cars, SUVs, pickups, commercial vehicles and trucks, positioning it as one of the most exported Chinese brands worldwide. In Latin America, JAC has a solid presence in markets such as Peru and Bolivia, where it offers a diverse range of models for both family and work use. Among the most notable models are the JS2, JS4 and JS8 PRO SUVs, as well as the T8, T8 PRO and T9 pickups, recognised for their modern design, efficiency, high level of equipment and accessibility. JAC is also leading the push towards electric mobility, with a 100% electric line-up that includes city cars, SUVs, pickups, vans and trucks. This offering responds to both the demands of sustainable urban transport and the needs of B2B companies and fleets seeking efficient, low-emission solutions. The brand stands out for its excellent value for money, technical support and comprehensive network of dealerships, spare parts and after-sales services. Its approach combines a global vision with solutions tailored to the demands of the Latin American market, especially in the commercial and electric vehicle segment.

JAC Motors (Anhui Jianghuai Automobile Co., Ltd.), founded in 1964 in China, is one of the country's leading commercial vehicle manufacturers, with more than 45 years of experience in truck production. The brand has established itself in the light, medium, heavy and electric truck segments thanks to its wide range of models, which stand out for their innovative design, high performance and commitment to technology, comfort and safety. Thanks to this track record, it has developed high-quality products recognised for their reliability, performance and excellent value for money, as well as solid after-sales support. JAC offers a versatile range of models with chassis that can be adapted to various body types, such as vans, cranes and refrigerated units. Its vehicles are designed for easy maintenance, with efficient diesel engines and accessible spare parts, which reduces operating costs. They also stand out for incorporating technology and comfort in their cabins. Its global expansion and strategic alliances have raised its quality standards, consolidating its reputation as a reliable and constantly growing brand in the commercial vehicle sector.

Jacto is a leading Brazilian company in agricultural solutions, specialising in spraying, fertilisation and sowing, with more than 75 years of experience. Founded in 1948 by Shunji Nishimura in Pompeia, São Paulo, the company began as a mechanical workshop and evolved to become a global benchmark in precision agriculture and sustainability.

Today, Jacto has factories in Brazil, Argentina and Thailand, as well as commercial offices and distribution centres in Mexico and the United States, exporting its products to more than 100 countries.

Jacto offers a comprehensive range of equipment, from hand-held pruning tools and portable sprayers to high-tech self-propelled machines for fumigation, fertilisation, sowing and harvesting of various crops.

Jacto promotes more efficient and responsible agriculture by developing technologies that enable higher production with fewer resources. This includes savings in agrochemicals, reduced working times and lower environmental impact.

Jaguar Land Rover (JLR), headquartered in the United Kingdom, is Britain's largest luxury automotive manufacturer. Since its consolidation in 2008 as part of the Tata Motors group, JLR has distinguished itself by offering exceptional driving experiences through two iconic brands: Jaguar, renowned for its high-end sports cars and sedans, and Land Rover, synonymous with premium SUVs with unparalleled off-road capabilities.

Under its "Reimagine" strategy, JLR is transforming its portfolio toward a fully electric future. Jaguar will be a 100% electric brand by 2025, while Land Rover will launch electric versions of Range Rover, Defender, and Discovery before 2030. Furthermore, the company has committed to achieving carbon neutrality across its value chain by 2039, integrating sustainable processes and cutting-edge technology into its global operations.

Among its most notable models are the Jaguar F-Type, XE, and the I-PACE electric SUV, as well as the iconic Land Rover Defender, Discovery, and Range Rover range, which fuse luxury, performance, and versatility.

JLR combines British heritage with innovation and modern design, remaining a benchmark in sustainable luxury. Its presence in Chile and Colombia allows it to offer a complete brand experience, with state-of-the-art vehicles, specialised services, and a clear vision: to redefine premium mobility with purpose, character, and environmental responsibility.

JCB is a renowned British brand with a solid track record in the heavy machinery industry. Founded in 1945 and inventor of the backhoe loader, it has evolved to become a global benchmark thanks to its commitment to innovation, quality and cutting-edge technology.

Over the years, JCB has positioned itself as a leader in the development of efficient and robust solutions for the construction, agriculture and industrial sectors. Its focus on continuous improvement and precision engineering has enabled it to remain at the bmw forefront of the market, offering equipment that combines performance, safety and sustainability.

With 22 factories worldwide, JCB is now the largest manufacturer of machinery in Europe and ranks first globally in two key categories: backhoe loaders and telescopic handlers. These achievements not only reflect its production capacity, but also the trust that thousands of customers around the world place in the brand.

With a presence in over 150 countries and a global network of distributors, JCB continues to expand its impact, adapting to the needs of each market and reaffirming its commitment to operational excellence.

The Jeep brand is an icon of adventure and capability, rooted in American automotive history. As part of the Stellantis group, the brand has embraced new technologies, including electrification, while maintaining its core identity as a symbol of freedom and exploration.

JLG Industries, Inc., founded in 1969 and a subsidiary of Oshkosh Corporation, is a world leader in the design and manufacture of lifting equipment such as aerial platforms and telescopic handlers. Its solutions are used in sectors such as construction, agriculture, industrial maintenance, storage and structure assembly, offering safety and efficiency in work at height.

With manufacturing and service centres strategically located around the world, JLG maintains a strong commitment to quality, safety and the development of solutions that transform the way global infrastructure is built and maintained.

JLG is distinguished by its focus on technological innovation, sustainability and social responsibility, guided by its ‘People First’ philosophy.

John Deere is an American brand founded in 1837, recognised worldwide for its agricultural, construction and forestry machinery.

It has established itself as a symbol of innovation and productivity in the agricultural sector, offering solutions that combine advanced technology, durability and efficiency. With a global presence, John Deere drives the modernisation of agriculture and construction, maintaining its commitment to sustainability and supporting producers and businesses worldwide.

Joylong is a Chinese automotive brand founded in 2007, specialising in commercial and electric vehicles. Headquartered in Yangzhou, Jiangsu, it has established itself as a leader in passenger transport and mobility solutions, with a presence in over 50 countries. Its offering combines safety, efficiency and technology, whilst also embracing electromobility to meet the demands for sustainability and modernisation in transport.

Komatsu Forklift is a division of Komatsu Ltd., one of the world's leading manufacturers of construction, mining, industrial and logistics equipment. Founded in 1921 in Komatsu, Japan, by Meitaro Takeuchi, the company was established with the aim of creating employment and technological development in a declining mining community. Today, Komatsu has 58 manufacturing plants and a presence in more than 150 countries, maintaining its headquarters and innovation centre in Japan.

Komatsu Forklift's factories are highly automated and equipped with state-of-the-art technology, ensuring consistent quality products, from electric forklifts to internal combustion forklifts and heavy-duty equipment. The brand is distinguished by its commitment to quality, technological innovation and human development.

With more than 100 years of experience, Komatsu Forklift has established itself as a reliable choice in sectors such as industry, mining, logistics and warehousing, thanks to the durability of its equipment and low maintenance costs. It is part of the prestigious Komatsu Ltd. group, recognised for its excellence in material handling solutions.

Landini is an Italian tractor brand with over 140 years of history, recognised worldwide for its commitment to innovation, quality and design. Founded in 1884 by Giovanni Landini, the company began manufacturing wine-making machinery and evolved into the production of agricultural tractors, becoming a pioneer in the mechanisation of the countryside. Today it is part of the ARGO Tractors group, one of the most important agricultural machinery conglomerates in the world, with a presence in over 130 countries. Its motto, ‘Passion for Innovation’, reflects a philosophy focused on continuous improvement, operational efficiency and proximity to farmers.

The Landini product range includes specialised tractors for fruit orchards and vineyards, compact models for intensive crops, and high-powered equipment for large farms, which stand out for their advanced technology, efficient engines and high-performance hydraulic systems. In addition, the brand has been recognised by the Italian government as part of the Register of Historic Brands of National Interest, reaffirming its heritage and prestige. With a global network of distributors and a focus on sustainability, Landini continues to be a reliable and modern benchmark in the agricultural world.

Land Rover is a globally recognised British brand that defines the standards for premium all-terrain vehicles. With a legacy rooted in exploration and engineering excellence, Land Rover combines sophisticated design, luxury craftmanship, and world-class off-road capability. The brand’s portfolio includes the refined Range Rover family, the versatile Discovery range, and the rugged yet modern Defender line-each offering a unique expression of Land Rover’s core values, capability, durability, and innovation. Now under the Jaguar Land Rover umbrella, Land Rover is evolving into a modern luxury brand with strong focus on electrification, sustainability, and connected technology.

Liebherr is a German company founded in 1949, recognised worldwide for its innovation in construction machinery, mining equipment, cranes, port machinery and household appliances.

It has established itself as an international group with over 140 companies in various countries.

Its offering combines advanced technology, quality and sustainability, providing solutions ranging from excavators and mobile cranes to refrigerators and aerospace equipment. Liebherr embodies tradition and innovation, maintaining its commitment to excellence and reliability across multiple industrial sectors.

Linde is a German company founded in 1879, recognised worldwide for its leadership in industrial gases and engineering technologies.

It has established itself as one of the world’s leading suppliers of oxygen, hydrogen, nitrogen and other essential gases for sectors such as energy, healthcare, chemicals, metallurgy and food. Furthermore, Linde develops infrastructure solutions for green hydrogen and sustainability projects, reinforcing its commitment to innovation and the energy transition.

Lovol, officially known as Weichai Lovol Heavy Industry Co., Ltd., is a leading Chinese brand specialising in the manufacture of agricultural tractors, renowned for its focus on mechanical simplicity, durability and accessibility. Founded in China and headquartered in Weifang, Shandong Province, Lovol has evolved from its beginnings as a local manufacturer to become a major player in the global agricultural machinery market, with an international presence in more than 120 countries.

The brand produces a range of tractors up to 110 hp, designed to suit different production needs. Its design philosophy prioritises simple technology without complex electronics, making them easy to operate and maintain.

The brand's motto, ‘Love for the land’, reflects its commitment to sustainable agricultural development and its closeness to the producers who rely on its machinery to drive work in the field.

Mack Trucks is an American brand founded in 1900, recognised worldwide for manufacturing heavy-duty, highly durable trucks.

Mack has established itself as a benchmark in freight transport and construction, standing out for its robustness, power and reliability. Its vehicles are widely used in sectors such as mining, construction and logistics, and the brand has been part of the Volvo Group since 2001.

Mack represents strength and endurance on the road, being one of the most iconic names in the heavy-duty truck industry.

Massey Ferguson is an iconic brand in the world of agricultural machinery, with over 175 years of history. Founded in 1847 in Ontario, Canada, and consolidated after its merger with the Ferguson Tractor Company in 1953, it is now part of the AGCO Corporation group, one of the most important conglomerates in the sector.

The brand has positioned itself as a global leader in the manufacture of tractors, harvesters, sprayers, seeders and agricultural implements, thanks to its focus on performance, reliability, comfort and operational efficiency. Its success is based on a philosophy centred on quality and proximity to farmers, offering robust solutions adapted to all types of crops and terrain.

Massey Ferguson has factories in Europe, North America and South America, all equipped with state-of-the-art technology and highly qualified personnel, ensuring high production standards in every unit.

Mazda, with roots dating back to 1920 in Hiroshima, Japan, has established itself as a brand that believes making cars is more than just engineering: it's about creating experiences that inspire and excite people. That's why its models reflect its commitment to human-centric design, Japanese quality and driving that really matters.

Its global strategy for the premium segment combines innovation, sustainability and craftsmanship, which is reflected in the evolution of its Kodo design and technologies such as I-Activense and Skyactiv, reinforcing its focus on efficiency and driver safety, adapting to the needs and lifestyles of each market. In Latin America, especially in Chile, Peru and Bolivia, it has established itself as a brand recognised for its reliability and sophisticated design, strengthening its presence through its dealer network with a value proposition that stands out for its quality, safety and performance.

Mercedes-Benz is one of the most iconic and influential brands in automotive history. Founded in 1926 in Germany, its roots go back to Karl Benz and Gottlieb Daimler, pioneers of motorised mobility. Since then, the three-pointed star has stood for excellence in innovation, engineering, luxury and safety.

The brand encompasses a wide range of vehicles: from elegant sedans such as the C-Class and E-Class, to luxury SUVs such as the GLC and GLE, to high-performance models from Mercedes-AMG, and a revamped line of 100% electric vehicles. This portfolio is complemented by Mercedes-Maybach, synonymous with exclusivity and supreme luxury, and commercial solutions in the van line.

Mercedes-Benz is firmly committed to sustainability. Its ‘Ambition 2039’ strategy aims to make its entire fleet of new cars CO₂-neutral by 2039, promoting electric models, plug-in hybrids and intelligent mobility solutions. Cutting-edge design, autonomous driving and connectivity define its vision of the future.

In Latin America and the Caribbean, the brand has a strong presence in Colombia, Uruguay, Ecuador, El Salvador, Honduras, Guatemala and Barbados. Through a network of dealerships and specialised technical service, Mercedes-Benz supports thousands of customers with vehicles that combine sophistication, innovation and performance. Its promise remains clear: the best or nothing.

MINI is a proud member of the BMW Group, and a globally recognised automotive brand known for its iconic design, dynamic performance, and distinctive personality. Since joining the BWM Group in 1994, MINI has combined its rich British heritage with advanced engineering and cutting-edge technology. MINI is focused on urban mobility with distinctive design and a spirited character.

Mitsubishi Motors, part of the Mitsubishi conglomerate, has earned a reputation for rugged, versatile vehicles and pioneering technology. The brand was among the first to popularise all‑wheel‑drive and plug‑in hybrid systems.

Models like Triton and the renowned L200 pick‑up have established Mitsubishi as a leader in SUVs and work‑capable vehicles. The Outlander PHEV remains one of the world’s top-selling plug‑in hybrids, offering electric range with real-world practicality.

In Barbados, Mitsubishi offers a robust line-up tailored to both private and commercial users. Its vehicles combine functional design with Japanese engineering excellence, promising reliability and performance under local conditions.

Mitsubishi continues to champion fuel efficiency, durability and innovative technology, sustaining its position as a trusted motoring choice in the Caribbean market.

Porsche, founded in 1931 in Stuttgart, Germany, is synonymous with precision engineering, exceptional performance, and timeless design. Its first model, the iconic Porsche 356, laid the foundation for a brand that has defined the sports car segment for more than 70 years. The Porsche 911, launched in 1964, is one of the most recognised and admired vehicles in automotive history.

The brand combines tradition and innovation, with a range that includes sports cars such as the 718 Boxster and Cayman, SUVs such as the Macan and Cayenne, and the Panamera sports sedan. Its entry into the electric world came with the Taycan, a 100% electric sedan that reflects the brand's DNA with cutting-edge technology, instant performance, and zero emissions.

Porsche is leading a strategy focused on sustainable mobility without sacrificing driving excitement. The progressive electrification of its portfolio, along with climate-neutral production initiatives, are part of its commitment to a responsible future.

In Chile, Porsche offers a comprehensive premium experience: sales, specialised technical service, personalised advice, and programs such as Porsche Exclusive Manufaktur and Porsche Approved. It's a brand for those who understand luxury not only as comfort, but also as dynamic perfection in every detail.

Founded in 1899 in France, Renault is a brand with over a century of heritage that has evolved into a global benchmark for urban mobility, innovation, and sustainability. With a strong commitment to electromobility, Renault has pioneered mass production of affordable electric vehicles, establishing itself as a leader in the transition to cleaner transportation.

Renault's vehicle lineup spans from compact cars and hatchbacks—ideal for driving in the city—to modern, family-friendly SUVs that offer a balance of comfort, technology, and efficiency. Models such as the Renault Clio, Duster, and the recently introduced Kwid E-Tech—an electric vehicle with a range of up to 298 km— have been Successfully received across Latin American markets, providing flexible mobility solutions tailored to diverse lifestyles and budgets.

In Peru and Bolivia, Renault continues to expand its footprint through a solid network of dealerships and service centres, offering specialised customer care, warranty support, and technical assistance. The brand also drives innovation with advanced safety systems, connectivity features, and driver-assistance technologies designed to elevate the driving experience and ensure road safety.

Renault remains defined by its commitment to sustainable, accessible, and forward-looking mobility—advocating a smarter way to move that blends performance, environmental responsibility, and contemporary design.

Rolls-Royce is a British brand founded in 1906, renowned worldwide for its luxury, elegance and craftsmanship in high-end cars.

Throughout its history, it has become a symbol of prestige and exclusivity, offering vehicles that combine sophisticated design, technological innovation and an exceptional level of personalisation. Today, Rolls-Royce maintains its position as the undisputed benchmark in the luxury segment, with a global presence and a strong commitment to excellence in every detail.

Seres is a new generation brand focused on smart electric mobility, belonging to the Chinese group Dongfeng-Seres. Born in Silicon Valley with its own technological development, Seres seeks to redefine the future of electric cars with solutions that integrate connectivity, efficient autonomy and modern design.

Its flagship model, the Seres 5, is a 100% electric SUV that combines sporty lines, advanced equipment and competitive range, making it ideal for urban environments. It is developed under global safety and quality standards, with a focus on sustainability and the digital user experience.

In Latin America, Seres has entered the Colombian market as part of the DFSK group's expansion strategy, strengthening the range of electric vehicles in an accessible and functional segment. The brand is committed to democratising electric mobility without sacrificing style, equipment or performance.

Seres represents the balance between energy efficiency, smart technology and contemporary design. It is an option for those looking for a sustainable, emission-free urban vehicle backed by Inchcape's international track record.

smart was born in 1994 with the vision of revolutionising urban mobility, as a collaboration between Mercedes-Benz and Swatch. Since then, it has become a symbol of innovation, sustainability, and minimalist design. In 2019, smart was relaunched as a fully electric brand through a strategic joint venture between Mercedes-Benz Group and Geely Holding, combining German engineering with advanced electric platforms developed in China.

Today, smart is positioned as a next-generation brand focused on premium urban mobility, full electrification, and advanced connectivity. Its latest model line-up, including the smart #1, reflects this vision: a futuristic all-electric compact SUV with competitive range and user-centred digital features.

Backed by Inchcape in Ecuador, Uruguay, and Colombia, smart offers electric urban mobility solutions aligned with sustainable transport policies. With its compact size, energy efficiency, and tech-driven experience, smart meets the expectations of modern urban consumers seeking style, innovation, and zero-emission driving.

STILL is a German brand with over 100 years of experience, recognised worldwide for its excellence in the design and manufacture of forklift trucks, stackers, pallet trucks, electric tractors and intralogistics solutions. Founded in 1920 by Hans Still, the company began as an electric motor repair shop in Hamburg and evolved to become a global leader in material handling.

Since 2006, STILL has been part of the KION Group, one of the world's largest manufacturers of material handling equipment, which has enhanced its capacity for innovation, global expansion and technological development.

STILL stands out for offering solutions that combine performance, energy efficiency and operational safety. Its focus on the development of clean and automated technologies positions it as a leading brand in the transition towards smarter and more responsible logistics.

Subaru Boxer, Symmetrical AWD, VDC stability system and advanced EyeSight assistance—define its identity and set it apart in the automotive world.

Its portfolio includes SUVs such as the Forester, Crosstrek and Outback, the family-friendly Evoltis with three rows of seats, and the sporty Impreza and WRX, which embody the brand's sporting spirit. In 2025, Subaru will begin its journey toward more sustainable mobility with the arrival of its first Strong Hybrid versions in the Forester model, and plans to launch its first 100% electric vehicle in the region in 2026.

In Latin America and the Caribbean, Subaru has been present in Chile for 48 years and is now the fifth most important market globally, as well as in Peru, Colombia, Bolivia, Argentina, Ecuador and Barbados. Thanks to its reliability, safety and versatility, Subaru has earned a place as the ideal companion for everyday adventures, adapting perfectly to the diverse roads, climates and lifestyles of the region.

With the backing of Inchcape, Subaru offers comprehensive service, specialised technical support and a community of loyal drivers who share the same passion: to get everywhere with the confidence and safety that only Subaru delivers.

Suzuki, officially founded in 1920 in Japan, is recognised worldwide for offering practical, reliable and affordable vehicles that are suited to the everyday lives of millions of people. Its approach combines robust engineering with technological innovation, developing iconic vehicles that stand out for their efficiency and durability. Suzuki not only manufactures vehicles, but also promotes a dynamic, adventurous and people-oriented lifestyle that invites you to find memorable moments in simple situations and let yourself be surprised by unique experiences. This vision connects mobility with real emotions, promoting freedom and enjoyment on every journey. In Latin America and the Caribbean, Suzuki is present through Inchcape in Chile, Peru, Colombia, Bolivia, Argentina, Costa Rica, Panama and Barbados, offering a versatile range of vehicles that meet different needs and lifestyles, which has allowed it to consolidate relationships of trust and establish lasting ties with its customers. In electrification, Suzuki is moving forward with determination, focused on making technology accessible without losing the values of convenience and efficiency that characterise it. Its goal is to continuously expand its offering in this segment, providing more and better ways to get around. Suzuki stands out for its commitment to after-sales service, customer proximity and a solid network in the region, accompanying its users on every route and everyday adventure.

Volvo, founded in Sweden in 1927, is a globally recognised brand for its commitment to innovation, safety, and Scandinavian design. Since its inception, it has aimed to protect what truly matters: people.

Its fundamental pillars are: personal, sustainable, and safe. Volvo promotes mobility focused on people, with solutions that adapt to their needs, minimise environmental impact, and prioritise the well-being of both those inside the vehicle and the environment. Its focus is on preventing risks and avoiding collisions, developing technologies that seek to protect at all times.

The brand has made a firm move toward electrification, with a 100% electric lineup that includes the EX30, EX40, EC40, and the EX90 models, scheduled for launch in 2025.

In addition to innovative products, Volvo seeks to offer an exceptional and highly personalised experience, focusing on every detail of the customer journey: from intuitive vehicle design to service and connectivity. The brand understands that modern luxury lies in simplicity, smart technology, and making people feel cared for every step of the way.

Western Star is an American heavy-duty truck brand founded in 1967, renowned for its durability, power and customisation options.

It is part of Daimler Truck and has established itself as a leader in specialist transport, particularly in sectors such as construction, mining and heavy-duty applications. Its offering combines robustness, bespoke design and advanced technology, providing vehicles capable of tackling the most demanding conditions with reliability and performance.

XCMG is a Chinese company founded in 1989, recognised as one of the world’s leading manufacturers of construction and mining machinery.

It has established itself as a global leader in equipment such as cranes, excavators, front-end loaders, motor graders and specialised heavy machinery. The brand combines technological innovation, quality and sustainability, offering solutions for major infrastructure projects in over 180 countries.

XCMG represents power and innovation in the heavy machinery sector, serving as an international benchmark in construction and mining.

XPENG is a technology company that develops intelligent electric mobility solutions, widely recognized for its continuous focus on innovation and for integrating cutting-edge technologies into every one of its vehicles. The company combines contemporary design, high performance, and advanced digital solutions to deliver a safer, more efficient, and more connected driving experience. Its commitment to technological development is reflected in next-generation driver assistance systems, proprietary software, and AI-driven capabilities that enhance the interaction between the driver, the vehicle, and the environment.

Driven by strong investment in research and development, XPENG has created electric platforms that maximize range, performance, and energy efficiency, along with a digital ecosystem that continuously evolves through OTA updates. This enables each model to improve over time, incorporating intelligent features that elevate the user experience beyond traditional mobility.

Today, XPENG is expanding its global presence and bringing its vision of advanced mobility to new markets. Its commitment to quality, sustainability, and constant innovation positions it as one of the most influential brands shaping the future of electric vehicles.