Ecuador

Mercedes-Benz is one of the most iconic and influential brands in automotive history. Founded in 1926 in Germany, its roots go back to Karl Benz and Gottlieb Daimler, pioneers of motorised mobility. Since then, the three-pointed star has stood for excellence in innovation, engineering, luxury and safety.

The brand encompasses a wide range of vehicles: from elegant sedans such as the C-Class and E-Class, to luxury SUVs such as the GLC and GLE, to high-performance models from Mercedes-AMG, and a revamped line of 100% electric vehicles. This portfolio is complemented by Mercedes-Maybach, synonymous with exclusivity and supreme luxury, and commercial solutions in the van line.

Mercedes-Benz is firmly committed to sustainability. Its ‘Ambition 2039’ strategy aims to make its entire fleet of new cars CO₂-neutral by 2039, promoting electric models, plug-in hybrids and intelligent mobility solutions. Cutting-edge design, autonomous driving and connectivity define its vision of the future.

In Latin America and the Caribbean, the brand has a strong presence in Colombia, Uruguay, Ecuador, El Salvador, Honduras, Guatemala and Barbados. Through a network of dealerships and specialised technical service, Mercedes-Benz supports thousands of customers with vehicles that combine sophistication, innovation and performance. Its promise remains clear: the best or nothing.

Smart was born in 1994 with the vision of revolutionising urban mobility, as a collaboration between Mercedes-Benz and Swatch. Since then, it has become a symbol of innovation, sustainability, and minimalist design. In 2019, smart was relaunched as a fully electric brand through a strategic joint venture between Mercedes-Benz Group and Geely Holding, combining German engineering with advanced electric platforms developed in China.

Today, smart is positioned as a next-generation brand focused on premium urban mobility, full electrification, and advanced connectivity. Its latest model line-up, including the smart #1, reflects this vision: a futuristic all-electric compact SUV with competitive range and user-centred digital features.

Backed by Inchcape in Ecuador, Uruguay, and Colombia, smart offers electric urban mobility solutions aligned with sustainable transport policies. With its compact size, energy efficiency, and tech-driven experience, smart meets the expectations of modern urban consumers seeking style, innovation, and zero-emission driving.

Subaru Boxer, Symmetrical AWD, VDC stability system and advanced EyeSight assistance—define its identity and set it apart in the automotive world.

Its portfolio includes SUVs such as the Forester, Crosstrek and Outback, the family-friendly Evoltis with three rows of seats, and the sporty Impreza and WRX, which embody the brand's sporting spirit. In 2025, Subaru will begin its journey toward more sustainable mobility with the arrival of its first Strong Hybrid versions in the Forester model, and plans to launch its first 100% electric vehicle in the region in 2026.

In Latin America and the Caribbean, Subaru has been present in Chile for 48 years and is now the fifth most important market globally, as well as in Peru, Colombia, Bolivia, Argentina, Ecuador and Barbados. Thanks to its reliability, safety and versatility, Subaru has earned a place as the ideal companion for everyday adventures, adapting perfectly to the diverse roads, climates and lifestyles of the region.

With the backing of Inchcape, Subaru offers comprehensive service, specialised technical support and a community of loyal drivers who share the same passion: to get everywhere with the confidence and safety that only Subaru delivers.