Colombia

Citroën, founded in 1919 in France, is an automotive brand recognized worldwide for its distinctive design, focus on comfort, and technological advancements. Its "Creative Technology" philosophy drives constant innovation, focused on offering vehicles that combine excitement, practicality, and comfort.

In Colombia, Citroën positions itself with a portfolio primarily focused on SUVs and utility vehicles, designed to respond to the diverse needs of the market. Models such as the New C3, the new Basalt, and the Aircross SUV stand out for their unique design, interiors designed for an enjoyable driving experience, and a differentiating value proposition compared to other brands. In the utility vehicle line, the Berlingo VAN offers practical and versatile solutions for commercial use.

Citroën distinguishes itself by offering vehicles with a high standard of comfort, a feature deeply valued by customers. From the seats to the suspension and soundproofing, every element is designed to maximize comfort and driving pleasure. Furthermore, its bold design language allows owners to express their style and personality, accessing vehicles that clearly stand out from the rest on the road.

Supported by a network of authorized dealers and specialized service centers, Citroën, distributed by Inchcape in Colombia, guarantees a comprehensive ownership experience, with quality after-sales service and expert technical support.

Great Wall Motors (GWM), headquartered in Baoding, China, is one of the country's largest independent manufacturers. Recognized for its specialization in SUVs, pickup trucks, and electric mobility, GWM has diversified its portfolio through its distinctive product lines: Poer, Haval, Tank, and Ora. Poer represents the group's pickup truck line, offering strength, performance, and versatility. Models like the Poer adapt to demanding conditions, ideal for work or adventure, with interior comfort and off-road capability, and a distinct approach to technology, design, and purpose.

Haval leads the SUV segment within the group, with models like the Jolion and H6, which stand out for their modern design, advanced safety, and intuitive technology. It is GWM's vision for those seeking functionality and style in the city or on the highway.

Tank targets the off-road and high-end market. It combines luxury, power, and robustness in SUVs like the Tank 300, aimed at adventure seekers with a premium focus.

Ora is GWM's 100% electric brand, focused on urban and sustainable vehicles. With retro design and modern technology, models like the Ora Good Cat deliver competitive range and intelligent connectivity, ideal for the mobility of the future.

In Chile, Peru, and Colombia, GWM offers a comprehensive experience backed by technology, design, and warranty. Its portfolio ranges from utility trucks to urban electric vehicles, demonstrating its vision: to transform global mobility with smart, affordable, and quality solutions.

Hangcha Group Co., Ltd. is one of the world's leading manufacturers of forklifts and material handling equipment, headquartered in Li-an, Zhejiang Province, China. Founded in 1956 as a state-owned enterprise, it was transformed into a private company in 2000. Since then, it has experienced sustained growth, establishing itself as a global leader in the industry.

Currently, Hangcha produces more than 250,000 units annually at its state-of-the-art plant and has been recognised in China as one of the 500 largest and most competitive private companies in the country.

Its product range, which includes electric forklifts, internal combustion forklifts, high-tonnage equipment and warehouse solutions, stands out for its durability, low maintenance costs, operational efficiency and safety, making it a reliable choice for industries such as mining, logistics, retail and heavy manufacturing.

Hino Motors is a Japanese brand with more than 80 years of experience in manufacturing trucks, buses and commercial vehicles. Founded in 1942 and headquartered in Hino, Tokyo, it is part of the Toyota Motor Corporation group, which supports its commitment to quality, innovation and efficiency. Hino is the largest manufacturer of medium and heavy-duty trucks in Japan and one of the global leaders in transport solutions. Its focus is on offering robust, safe and efficient vehicles designed to meet the demands of urban, interurban and industrial transport. Hino has production and assembly centres in Asia, America and other regions, enabling it to serve global markets with solutions tailored to each operating environment. The brand is recognised globally for its commitment to sustainable development, safety and operational efficiency.

JAC Motors (Anhui Jianghuai Automobile Co., Ltd.), founded in 1964 in China, is one of the country's leading commercial vehicle manufacturers, with more than 45 years of experience in truck production. The brand has established itself in the light, medium, heavy and electric truck segments thanks to its wide range of models, which stand out for their innovative design, high performance and commitment to technology, comfort and safety. Thanks to this track record, it has developed high-quality products recognised for their reliability, performance and excellent value for money, as well as solid after-sales support. JAC offers a versatile range of models with chassis that can be adapted to various body types, such as vans, cranes and refrigerated units. Its vehicles are designed for easy maintenance, with efficient diesel engines and accessible spare parts, which reduces operating costs. They also stand out for incorporating technology and comfort in their cabins. Its global expansion and strategic alliances have raised its quality standards, consolidating its reputation as a reliable and constantly growing brand in the commercial vehicle sector.

Jaguar Land Rover (JLR), headquartered in the United Kingdom, is Britain's largest luxury automotive manufacturer. Since its consolidation in 2008 as part of the Tata Motors group, JLR has distinguished itself by offering exceptional driving experiences through two iconic brands: Jaguar, renowned for its high-end sports cars and sedans, and Land Rover, synonymous with premium SUVs with unparalleled off-road capabilities.

Under its "Reimagine" strategy, JLR is transforming its portfolio toward a fully electric future. Jaguar will be a 100% electric brand by 2025, while Land Rover will launch electric versions of Range Rover, Defender, and Discovery before 2030. Furthermore, the company has committed to achieving carbon neutrality across its value chain by 2039, integrating sustainable processes and cutting-edge technology into its global operations.

Among its most notable models are the Jaguar F-Type, XE, and the I-PACE electric SUV, as well as the iconic Land Rover Defender, Discovery, and Range Rover range, which fuse luxury, performance, and versatility.

JLR combines British heritage with innovation and modern design, remaining a benchmark in sustainable luxury. Its presence in Chile and Colombia allows it to offer a complete brand experience, with state-of-the-art vehicles, specialized services, and a clear vision: to redefine premium mobility with purpose, character, and environmental responsibility.

Komatsu Forklift is a division of Komatsu Ltd., one of the world's leading manufacturers of construction, mining, industrial and logistics equipment. Founded in 1921 in Komatsu, Japan, by Meitaro Takeuchi, the company was established with the aim of creating employment and technological development in a declining mining community. Today, Komatsu has 58 manufacturing plants and a presence in more than 150 countries, maintaining its headquarters and innovation centre in Japan.

Komatsu Forklift's factories are highly automated and equipped with state-of-the-art technology, ensuring consistent quality products, from electric forklifts to internal combustion forklifts and heavy-duty equipment. The brand is distinguished by its commitment to quality, technological innovation and human development.

With more than 100 years of experience, Komatsu Forklift has established itself as a reliable choice in sectors such as industry, mining, logistics and warehousing, thanks to the durability of its equipment and low maintenance costs. It is part of the prestigious Komatsu Ltd. group, recognised for its excellence in material handling solutions.

Mercedes-Benz is one of the most iconic and influential brands in automotive history. Founded in 1926 in Germany, its roots go back to Karl Benz and Gottlieb Daimler, pioneers of motorised mobility. Since then, the three-pointed star has stood for excellence in innovation, engineering, luxury and safety.

The brand encompasses a wide range of vehicles: from elegant sedans such as the C-Class and E-Class, to luxury SUVs such as the GLC and GLE, to high-performance models from Mercedes-AMG, and a revamped line of 100% electric vehicles. This portfolio is complemented by Mercedes-Maybach, synonymous with exclusivity and supreme luxury, and commercial solutions in the van line.

Mercedes-Benz is firmly committed to sustainability. Its ‘Ambition 2039’ strategy aims to make its entire fleet of new cars CO₂-neutral by 2039, promoting electric models, plug-in hybrids and intelligent mobility solutions. Cutting-edge design, autonomous driving and connectivity define its vision of the future.

In Latin America and the Caribbean, the brand has a strong presence in Colombia, Uruguay, Ecuador, El Salvador, Honduras, Guatemala and Barbados. Through a network of dealerships and specialised technical service, Mercedes-Benz supports thousands of customers with vehicles that combine sophistication, innovation and performance. Its promise remains clear: the best or nothing.

Seres is a new generation brand focused on smart electric mobility, belonging to the Chinese group Dongfeng-Seres. Born in Silicon Valley with its own technological development, Seres seeks to redefine the future of electric cars with solutions that integrate connectivity, efficient autonomy and modern design.

Its flagship model, the Seres 5, is a 100% electric SUV that combines sporty lines, advanced equipment and competitive range, making it ideal for urban environments. It is developed under global safety and quality standards, with a focus on sustainability and the digital user experience.

In Latin America, Seres has entered the Colombian market as part of the DFSK group's expansion strategy, strengthening the range of electric vehicles in an accessible and functional segment. The brand is committed to democratising electric mobility without sacrificing style, equipment or performance.

Seres represents the balance between energy efficiency, smart technology and contemporary design. It is an option for those looking for a sustainable, emission-free urban vehicle backed by Inchcape's international track record.

Smart was born in 1994 with the vision of revolutionising urban mobility, as a collaboration between Mercedes-Benz and Swatch. Since then, it has become a symbol of innovation, sustainability, and minimalist design. In 2019, smart was relaunched as a fully electric brand through a strategic joint venture between Mercedes-Benz Group and Geely Holding, combining German engineering with advanced electric platforms developed in China.

Today, smart is positioned as a next-generation brand focused on premium urban mobility, full electrification, and advanced connectivity. Its latest model line-up, including the smart #1, reflects this vision: a futuristic all-electric compact SUV with competitive range and user-centred digital features.

Backed by Inchcape in Ecuador, Uruguay, and Colombia, smart offers electric urban mobility solutions aligned with sustainable transport policies. With its compact size, energy efficiency, and tech-driven experience, smart meets the expectations of modern urban consumers seeking style, innovation, and zero-emission driving.

STILL is a German brand with over 100 years of experience, recognised worldwide for its excellence in the design and manufacture of forklift trucks, stackers, pallet trucks, electric tractors and intralogistics solutions. Founded in 1920 by Hans Still, the company began as an electric motor repair shop in Hamburg and evolved to become a global leader in material handling.

Since 2006, STILL has been part of the KION Group, one of the world's largest manufacturers of material handling equipment, which has enhanced its capacity for innovation, global expansion and technological development.

STILL stands out for offering solutions that combine performance, energy efficiency and operational safety. Its focus on the development of clean and automated technologies positions it as a leading brand in the transition towards smarter and more responsible logistics.

Subaru Boxer, Symmetrical AWD, VDC stability system and advanced EyeSight assistance—define its identity and set it apart in the automotive world.

Its portfolio includes SUVs such as the Forester, Crosstrek and Outback, the family-friendly Evoltis with three rows of seats, and the sporty Impreza and WRX, which embody the brand's sporting spirit. In 2025, Subaru will begin its journey toward more sustainable mobility with the arrival of its first Strong Hybrid versions in the Forester model, and plans to launch its first 100% electric vehicle in the region in 2026.

In Latin America and the Caribbean, Subaru has been present in Chile for 48 years and is now the fifth most important market globally, as well as in Peru, Colombia, Bolivia, Argentina, Ecuador and Barbados. Thanks to its reliability, safety and versatility, Subaru has earned a place as the ideal companion for everyday adventures, adapting perfectly to the diverse roads, climates and lifestyles of the region.

With the backing of Inchcape, Subaru offers comprehensive service, specialised technical support and a community of loyal drivers who share the same passion: to get everywhere with the confidence and safety that only Subaru delivers.

Suzuki, officially founded in 1920 in Japan, is recognised worldwide for offering practical, reliable and affordable vehicles that are suited to the everyday lives of millions of people. Its approach combines robust engineering with technological innovation, developing iconic vehicles that stand out for their efficiency and durability. Suzuki not only manufactures vehicles, but also promotes a dynamic, adventurous and people-oriented lifestyle that invites you to find memorable moments in simple situations and let yourself be surprised by unique experiences. This vision connects mobility with real emotions, promoting freedom and enjoyment on every journey. In Latin America and the Caribbean, Suzuki is present through Inchcape in Chile, Peru, Colombia, Bolivia, Argentina, Costa Rica, Panama and Barbados, offering a versatile range of vehicles that meet different needs and lifestyles, which has allowed it to consolidate relationships of trust and establish lasting ties with its customers. In electrification, Suzuki is moving forward with determination, focused on making technology accessible without losing the values of convenience and efficiency that characterise it. Its goal is to continuously expand its offering in this segment, providing more and better ways to get around. Suzuki stands out for its commitment to after-sales service, customer proximity and a solid network in the region, accompanying its users on every route and everyday adventure.

XPENG is a technology company that develops intelligent electric mobility solutions, widely recognized for its continuous focus on innovation and for integrating cutting-edge technologies into every one of its vehicles. The company combines contemporary design, high performance, and advanced digital solutions to deliver a safer, more efficient, and more connected driving experience. Its commitment to technological development is reflected in next-generation driver assistance systems, proprietary software, and AI-driven capabilities that enhance the interaction between the driver, the vehicle, and the environment.

Driven by strong investment in research and development, XPENG has created electric platforms that maximize range, performance, and energy efficiency, along with a digital ecosystem that continuously evolves through OTA updates. This enables each model to improve over time, incorporating intelligent features that elevate the user experience beyond traditional mobility.

Today, XPENG is expanding its global presence and bringing its vision of advanced mobility to new markets. Its commitment to quality, sustainability, and constant innovation positions it as one of the most influential brands shaping the future of electric vehicles.