Chile

Avatr is the high-end electric vehicle brand created in 2018 by Changan Group, in partnership with Huawei and CATL.

Its aim is to combine cutting-edge design, artificial intelligence and state-of-the-art batteries to offer a premium and sustainable driving experience.

The brand positions itself as the most futuristic face of the Chinese group, focusing on smart electromobility. Huawei contributes connectivity and autonomous driving systems, whilst CATL supplies high-performance batteries.

BMW Group, with its four brands — BMW, MINI, Rolls-Royce, and BMW Motorrad — is the world’s leading manufacturer of premium automobiles and motorcycles, and also provides premium financial services. Its global production network includes over 30 plants, and it has a sales presence in more than 140 countries.

BMW Group’s economic success has always been based on a long-term vision and responsible action. Sustainability is a key element of the company’s corporate strategy, covering the entire product lifecycle — from supply chain and production to end-of-life.

In Chile and Peru, BMW Group is represented by the importer Inchcape, operating the BMW, MINI, and BMW Motorrad brands. It stands out as a market leader, delivering the highest brand standards in infrastructure, product portfolio, and technological innovation.

BMW Motorrad is the motorcycle division of BMW Group, delivering high-performance motorcycles that combine precision engineering, cutting edge technology and iconic design. The brand’s portfolio spans a wide range of segments – from adventure and touring to sport, heritage, and urban mobility-each tailored to meet the needs of riders around the world. With a growing focus on electrification and digital connectivity, BMW Motorrad continues to shape the future of motorcycling.

Changan Group, one of China's largest and oldest manufacturers, combines more than 160 years of industrial history with a clear vision for the future of mobility. Based in Chongqing, China, Changan is a leader in innovation, electrification and smart technology applied to automotive development. Its commitment to sustainable innovation has driven the expansion of its new energy and high-tech sub-brands: Avatr, Deepal and Changan-Nevo

Deepal, focused on intelligent new energy vehicles, combines electrification with connectivity. Its Deepal S07 model, an electric SUV with sporty lines, represents the new generation of premium electric cars with a focus on digital experience and extended range.

Avatr, the result of a strategic alliance between Changan Automobile, Huawei and CATL, offers high-end, fully electric vehicles. The Avatr 11, a premium SUV with autonomous driving, high-performance electric propulsion and cutting-edge design, stands out.

Changan-Nevo focuses on vehicles that stand out for their excellent price-quality-equipment ratio, robustness and efficiency, with modern design and advanced technology. Models such as the CS55 Plus and UNI-T have gained a foothold in Latin America thanks to their innovation, futuristic design and safety equipment.

In Chile, Peru, Bolivia and Costa Rica, Changan Group promotes smarter, more efficient and sustainable mobility, backed by quality, connectivity and innovation. Its portfolio ranges from urban vehicles to state-of-the-art electric vehicles, adapted to the needs of the new Latin American consumer.

Introducing DEEPAL, an innovative all-electric vehicle brand from one of China’s leading manufacturers, CHANGAN Automobile. Born from the vision of building a world-class vehicle brand that explores digital and energy technological innovation to enable more people to enjoy the captivating experience of electric driving, DEEPAL pushes boundaries to transform cars from modes of transportation into intelligent mobility companions, embracing the harmony between technology, nature and human experiences. With DEEPAL’s ambition to ‘Touch the Future’, the brand is set to redefine the electric vehicle landscape, offering captivating new energy mobility experiences designed to engage and inspire. DEEPAL are dedicated to crafting a distinctive and engaging customer journey, one that emphasises high-quality interactions and a multi-sensory experience. Whether through intuitive design or smart features, DEEPAL is focused on creating enjoyable, smarter, accessible, and more sustainable travel options that resonate with modern lifestyles. Join us on this exciting adventure as we lead the way and transform the future of mobility. Welcome to DEEPAL—Touch the Future.

DFSK (Dongfeng Sokon), part of the SERES Group, is a Chinese brand that combines functionality, efficiency, and value to offer affordable, reliable, and innovative mobility solutions. Founded in 2003, it has expanded its global presence with a range of SUVs, utility vehicles, and light commercial vehicles designed for urban users, entrepreneurs, and families.

In China, it is one of the best-selling brands, driven by technological developments alongside Huawei, highlighting connectivity and innovation. Its fully automated plants reflect a firm commitment to quality and advanced technology.

In Latin America, and in partnership with Inchcape, DFSK operates in Colombia (since 2007), Chile (2012), and Peru (2013), with upcoming expansion to Honduras. In Colombia, it was a pioneer in Chinese-made commercial vehicles and today stands out with electric SUVs alongside SERES. In Peru, it is currently the sixth best-selling brand nationwide. In Chile, it began with commercial vehicles and in 2017 added its first SUV. Today, it offers models such as the 580, 500, and 560, as well as trucks and minivans for urban delivery. In 2023, it added the pickup segment and EV and PHEV technologies, reinforcing its comprehensive and sustainable approach.

With a growing service network, DFSK offers after-sales support, spare parts, and technical assistance, consolidating its commitment to modern and reliable mobility.

Farmtrac is a renowned Asian tractor brand that stands out for its functional design, reliability, and efficiency in multiple agricultural areas. Thanks to its low maintenance costs and the use of world-class components, it has established itself as a key ally for work in the field. With a range of models starting at 12 hp, designed to adapt to diverse agricultural needs, Farmtrac has positioned itself as a benchmark in the sector thanks to its advanced technology and focus on efficiency in the field. In addition, it has been a pioneer in sustainable development by introducing the first 100% electric tractor to the Latin American market, reaffirming its commitment to innovation and environmental care in agriculture.

Great Wall Motors (GWM), headquartered in Baoding, China, is one of the country's largest independent manufacturers. Recognized for its specialization in SUVs, pickup trucks, and electric mobility, GWM has diversified its portfolio through its distinctive product lines: Poer, Haval, Tank, and Ora. Poer represents the group's pickup truck line, offering strength, performance, and versatility. Models like the Poer adapt to demanding conditions, ideal for work or adventure, with interior comfort and off-road capability, and a distinct approach to technology, design, and purpose.

Haval leads the SUV segment within the group, with models like the Jolion and H6, which stand out for their modern design, advanced safety, and intuitive technology. It is GWM's vision for those seeking functionality and style in the city or on the highway.

Tank targets the off-road and high-end market. It combines luxury, power, and robustness in SUVs like the Tank 300, aimed at adventure seekers with a premium focus.

Ora is GWM's 100% electric brand, focused on urban and sustainable vehicles. With retro design and modern technology, models like the Ora Good Cat deliver competitive range and intelligent connectivity, ideal for the mobility of the future.

In Chile, Peru, and Colombia, GWM offers a comprehensive experience backed by technology, design, and warranty. Its portfolio ranges from utility trucks to urban electric vehicles, demonstrating its vision: to transform global mobility with smart, affordable, and quality solutions.

Hangcha Group Co., Ltd. is one of the world's leading manufacturers of forklifts and material handling equipment, headquartered in Li-an, Zhejiang Province, China. Founded in 1956 as a state-owned enterprise, it was transformed into a private company in 2000. Since then, it has experienced sustained growth, establishing itself as a global leader in the industry.

Currently, Hangcha produces more than 250,000 units annually at its state-of-the-art plant and has been recognised in China as one of the 500 largest and most competitive private companies in the country.

Its product range, which includes electric forklifts, internal combustion forklifts, high-tonnage equipment and warehouse solutions, stands out for its durability, low maintenance costs, operational efficiency and safety, making it a reliable choice for industries such as mining, logistics, retail and heavy manufacturing.

Haval is a Chinese SUV brand owned by the Great Wall Motors group, founded in 2013 and specialising in off-road and urban vehicles.

It has established itself as one of the leading brands in the SUV segment in China and has an international presence in over 60 countries. Its offering combines modern design, advanced safety features and technological efficiency, with models ranging from compact city cars to large SUVs. Haval represents Great Wall’s commitment to reliable and accessible mobility, with a strong focus on innovation and global expansion.

Harley-Davidson, founded in Milwaukee in 1903, is one of the world's most legendary brands and an undisputed symbol of freedom, rebellion, and culture on two wheels. With over a century of history, its motorcycles have shaped generations thanks to their unmistakable design, V-Twin engines, and a sound that has become their hallmark.

The brand offers a wide range of models, from long-distance touring models to cruiser, sport, and adventure versions, such as the Sportster S, the Street Glide, and the Pan America, its first foray into the trail segment.

More than a means of transportation, Harley-Davidson represents a lifestyle. With a global community of riders, clubs, and events, the brand fosters connections between people who share a passion for the open road.

In Chile, Harley-Davidson offers a comprehensive experience that includes a showroom, boutique, certified technical service, and activities that keep the brand's essence alive. Riding a Harley isn't just about riding; it's about belonging to a legend.

Hino Motors is a Japanese brand with more than 80 years of experience in manufacturing trucks, buses and commercial vehicles. Founded in 1942 and headquartered in Hino, Tokyo, it is part of the Toyota Motor Corporation group, which supports its commitment to quality, innovation and efficiency. Hino is the largest manufacturer of medium and heavy-duty trucks in Japan and one of the global leaders in transport solutions. Its focus is on offering robust, safe and efficient vehicles designed to meet the demands of urban, interurban and industrial transport. Hino has production and assembly centres in Asia, America and other regions, enabling it to serve global markets with solutions tailored to each operating environment. The brand is recognised globally for its commitment to sustainable development, safety and operational efficiency.

Jaguar Land Rover (JLR), headquartered in the United Kingdom, is Britain's largest luxury automotive manufacturer. Since its consolidation in 2008 as part of the Tata Motors group, JLR has distinguished itself by offering exceptional driving experiences through two iconic brands: Jaguar, renowned for its high-end sports cars and sedans, and Land Rover, synonymous with premium SUVs with unparalleled off-road capabilities.

Under its "Reimagine" strategy, JLR is transforming its portfolio toward a fully electric future. Jaguar will be a 100% electric brand by 2025, while Land Rover will launch electric versions of Range Rover, Defender, and Discovery before 2030. Furthermore, the company has committed to achieving carbon neutrality across its value chain by 2039, integrating sustainable processes and cutting-edge technology into its global operations.

Among its most notable models are the Jaguar F-Type, XE, and the I-PACE electric SUV, as well as the iconic Land Rover Defender, Discovery, and Range Rover range, which fuse luxury, performance, and versatility.

JLR combines British heritage with innovation and modern design, remaining a benchmark in sustainable luxury. Its presence in Chile and Colombia allows it to offer a complete brand experience, with state-of-the-art vehicles, specialized services, and a clear vision: to redefine premium mobility with purpose, character, and environmental responsibility.

JCB is a renowned British brand with a solid track record in the heavy machinery industry. Founded in 1945 and inventor of the backhoe loader, it has evolved to become a global benchmark thanks to its commitment to innovation, quality and cutting-edge technology.

Over the years, JCB has positioned itself as a leader in the development of efficient and robust solutions for the construction, agriculture and industrial sectors. Its focus on continuous improvement and precision engineering has enabled it to remain at the forefront of the market, offering equipment that combines performance, safety and sustainability.

With 22 factories worldwide, JCB is now the largest manufacturer of machinery in Europe and ranks first globally in two key categories: backhoe loaders and telescopic handlers. These achievements not only reflect its production capacity, but also the trust that thousands of customers around the world place in the brand.

With a presence in over 150 countries and a global network of distributors, JCB continues to expand its impact, adapting to the needs of each market and reaffirming its commitment to operational excellence.

Komatsu Forklift is a division of Komatsu Ltd., one of the world's leading manufacturers of construction, mining, industrial and logistics equipment. Founded in 1921 in Komatsu, Japan, by Meitaro Takeuchi, the company was established with the aim of creating employment and technological development in a declining mining community. Today, Komatsu has 58 manufacturing plants and a presence in more than 150 countries, maintaining its headquarters and innovation centre in Japan.

Komatsu Forklift's factories are highly automated and equipped with state-of-the-art technology, ensuring consistent quality products, from electric forklifts to internal combustion forklifts and heavy-duty equipment. The brand is distinguished by its commitment to quality, technological innovation and human development.

With more than 100 years of experience, Komatsu Forklift has established itself as a reliable choice in sectors such as industry, mining, logistics and warehousing, thanks to the durability of its equipment and low maintenance costs. It is part of the prestigious Komatsu Ltd. group, recognised for its excellence in material handling solutions.

Landini is an Italian tractor brand with over 140 years of history, recognised worldwide for its commitment to innovation, quality and design. Founded in 1884 by Giovanni Landini, the company began manufacturing wine-making machinery and evolved into the production of agricultural tractors, becoming a pioneer in the mechanisation of the countryside. Today it is part of the ARGO Tractors group, one of the most important agricultural machinery conglomerates in the world, with a presence in over 130 countries. Its motto, ‘Passion for Innovation’, reflects a philosophy focused on continuous improvement, operational efficiency and proximity to farmers.

The Landini product range includes specialised tractors for fruit orchards and vineyards, compact models for intensive crops, and high-powered equipment for large farms, which stand out for their advanced technology, efficient engines and high-performance hydraulic systems. In addition, the brand has been recognised by the Italian government as part of the Register of Historic Brands of National Interest, reaffirming its heritage and prestige. With a global network of distributors and a focus on sustainability, Landini continues to be a reliable and modern benchmark in the agricultural world.

Land Rover is a globally recognised British brand that defines the standards for premium all-terrain vehicles. With a legacy rooted in exploration and engineering excellence, Land Rover combines sophisticated design, luxury craftmanship, and world-class off-road capability. The brand’s portfolio includes the refined Range Rover family, the versatile Discovery range, and the rugged yet modern Defender line-each offering a unique expression of Land Rover’s core values, capability, durability, and innovation. Now under the Jaguar Land Rover umbrella, Land Rover is evolving into a modern luxury brand with strong focus on electrification, sustainability, and connected technology.

Massey Ferguson is an iconic brand in the world of agricultural machinery, with over 175 years of history. Founded in 1847 in Ontario, Canada, and consolidated after its merger with the Ferguson Tractor Company in 1953, it is now part of the AGCO Corporation group, one of the most important conglomerates in the sector.

The brand has positioned itself as a global leader in the manufacture of tractors, harvesters, sprayers, seeders and agricultural implements, thanks to its focus on performance, reliability, comfort and operational efficiency. Its success is based on a philosophy centred on quality and proximity to farmers, offering robust solutions adapted to all types of crops and terrain.

Massey Ferguson has factories in Europe, North America and South America, all equipped with state-of-the-art technology and highly qualified personnel, ensuring high production standards in every unit.

Mazda, with roots dating back to 1920 in Hiroshima, Japan, has established itself as a brand that believes making cars is more than just engineering: it's about creating experiences that inspire and excite people. That's why its models reflect its commitment to human-centric design, Japanese quality and driving that really matters.

Its global strategy for the premium segment combines innovation, sustainability and craftsmanship, which is reflected in the evolution of its Kodo design and technologies such as I-Activense and Skyactiv, reinforcing its focus on efficiency and driver safety, adapting to the needs and lifestyles of each market. In Latin America, especially in Chile, Peru and Bolivia, it has established itself as a brand recognised for its reliability and sophisticated design, strengthening its presence through its dealer network with a value proposition that stands out for its quality, safety and performance.

MINI is a proud member of the BMW Group, and a globally recognised automotive brand known for its iconic design, dynamic performance, and distinctive personality. Since joining the BWM Group in 1994, MINI has combined its rich British heritage with advanced engineering and cutting-edge technology. MINI is focused on urban mobility with distinctive design and a spirited character.

Porsche, founded in 1931 in Stuttgart, Germany, is synonymous with precision engineering, exceptional performance, and timeless design. Its first model, the iconic Porsche 356, laid the foundation for a brand that has defined the sports car segment for more than 70 years. The Porsche 911, launched in 1964, is one of the most recognized and admired vehicles in automotive history.

The brand combines tradition and innovation, with a range that includes sports cars such as the 718 Boxster and Cayman, SUVs such as the Macan and Cayenne, and the Panamera sports sedan. Its entry into the electric world came with the Taycan, a 100% electric sedan that reflects the brand's DNA with cutting-edge technology, instant performance, and zero emissions.

Porsche is leading a strategy focused on sustainable mobility without sacrificing driving excitement. The progressive electrification of its portfolio, along with climate-neutral production initiatives, are part of its commitment to a responsible future.

In Chile, Porsche offers a comprehensive premium experience: sales, specialized technical service, personalized advice, and programs such as Porsche Exclusive Manufaktur and Porsche Approved. It's a brand for those who understand luxury not only as comfort, but also as dynamic perfection in every detail.

Rolls-Royce is a British brand founded in 1906, renowned worldwide for its luxury, elegance and craftsmanship in high-end cars.

Throughout its history, it has become a symbol of prestige and exclusivity, offering vehicles that combine sophisticated design, technological innovation and an exceptional level of personalisation. Today, Rolls-Royce maintains its position as the undisputed benchmark in the luxury segment, with a global presence and a strong commitment to excellence in every detail.

Seres is a new generation brand focused on smart electric mobility, belonging to the Chinese group Dongfeng-Seres. Born in Silicon Valley with its own technological development, Seres seeks to redefine the future of electric cars with solutions that integrate connectivity, efficient autonomy and modern design.

Its flagship model, the Seres 5, is a 100% electric SUV that combines sporty lines, advanced equipment and competitive range, making it ideal for urban environments. It is developed under global safety and quality standards, with a focus on sustainability and the digital user experience.

In Latin America, Seres has entered the Colombian market as part of the DFSK group's expansion strategy, strengthening the range of electric vehicles in an accessible and functional segment. The brand is committed to democratising electric mobility without sacrificing style, equipment or performance.

Seres represents the balance between energy efficiency, smart technology and contemporary design. It is an option for those looking for a sustainable, emission-free urban vehicle backed by Inchcape's international track record.

STILL is a German brand with over 100 years of experience, recognised worldwide for its excellence in the design and manufacture of forklift trucks, stackers, pallet trucks, electric tractors and intralogistics solutions. Founded in 1920 by Hans Still, the company began as an electric motor repair shop in Hamburg and evolved to become a global leader in material handling.

Since 2006, STILL has been part of the KION Group, one of the world's largest manufacturers of material handling equipment, which has enhanced its capacity for innovation, global expansion and technological development.

STILL stands out for offering solutions that combine performance, energy efficiency and operational safety. Its focus on the development of clean and automated technologies positions it as a leading brand in the transition towards smarter and more responsible logistics.

Subaru Boxer, Symmetrical AWD, VDC stability system and advanced EyeSight assistance—define its identity and set it apart in the automotive world.

Its portfolio includes SUVs such as the Forester, Crosstrek and Outback, the family-friendly Evoltis with three rows of seats, and the sporty Impreza and WRX, which embody the brand's sporting spirit. In 2025, Subaru will begin its journey toward more sustainable mobility with the arrival of its first Strong Hybrid versions in the Forester model, and plans to launch its first 100% electric vehicle in the region in 2026.

In Latin America and the Caribbean, Subaru has been present in Chile for 48 years and is now the fifth most important market globally, as well as in Peru, Colombia, Bolivia, Argentina, Ecuador and Barbados. Thanks to its reliability, safety and versatility, Subaru has earned a place as the ideal companion for everyday adventures, adapting perfectly to the diverse roads, climates and lifestyles of the region.

With the backing of Inchcape, Subaru offers comprehensive service, specialised technical support and a community of loyal drivers who share the same passion: to get everywhere with the confidence and safety that only Subaru delivers.

Suzuki, officially founded in 1920 in Japan, is recognised worldwide for offering practical, reliable and affordable vehicles that are suited to the everyday lives of millions of people. Its approach combines robust engineering with technological innovation, developing iconic vehicles that stand out for their efficiency and durability. Suzuki not only manufactures vehicles, but also promotes a dynamic, adventurous and people-oriented lifestyle that invites you to find memorable moments in simple situations and let yourself be surprised by unique experiences. This vision connects mobility with real emotions, promoting freedom and enjoyment on every journey. In Latin America and the Caribbean, Suzuki is present through Inchcape in Chile, Peru, Colombia, Bolivia, Argentina, Costa Rica, Panama and Barbados, offering a versatile range of vehicles that meet different needs and lifestyles, which has allowed it to consolidate relationships of trust and establish lasting ties with its customers. In electrification, Suzuki is moving forward with determination, focused on making technology accessible without losing the values of convenience and efficiency that characterise it. Its goal is to continuously expand its offering in this segment, providing more and better ways to get around. Suzuki stands out for its commitment to after-sales service, customer proximity and a solid network in the region, accompanying its users on every route and everyday adventure.

Volvo, founded in Sweden in 1927, is a globally recognized brand for its commitment to innovation, safety, and Scandinavian design. Since its inception, it has aimed to protect what truly matters: people.

Its fundamental pillars are: personal, sustainable, and safe. Volvo promotes mobility focused on people, with solutions that adapt to their needs, minimize environmental impact, and prioritize the well-being of both those inside the vehicle and the environment. Its focus is on preventing risks and avoiding collisions, developing technologies that seek to protect at all times.

The brand has made a firm move toward electrification, with a 100% electric lineup that includes the EX30, EX40, EC40, and the EX90 models, scheduled for launch in 2025.

In addition to innovative products, Volvo seeks to offer an exceptional and highly personalized experience, focusing on every detail of the customer journey: from intuitive vehicle design to service and connectivity. The brand understands that modern luxury lies in simplicity, smart technology, and making people feel cared for every step of the way.