ACCELERATE+
our strategy for growth
Our Accelerate+ strategy will enhance our position as the world’s leading independent automotive Distributor, so we can continue to be a brilliant partner for OEMs and deliver exceptional experiences for customers.
Accelerate+
Our evolved strategic framework
The Accelerate+ framework sets out how we will plan to grow by delivering outstanding results for our stakeholders. We have two growth pillars of Scale and Optimise, supported by our enablers to deliver growth.
We will build Scale in our existing markets and expand our business in new attractive markets and vehicle categories, with our OEM partners.
We will Optimise our Distribution platform, to further enhance our position as a brilliant partner for our OEMs, and deliver an exceptional experience for end customers, through value-added services.
Our success in delivering Accelerate+ will be supported by a number of important enablers.
- Developing our high-performing culture and capabilities
- Continuing to invest in industry-leading technology capabilities
- Developing even stronger OEM relationships, and
- Executing and integrating further acquisitions
An enhanced approach to Sustainability will underpin our evolved strategic approach.


Scale
The Scale pillar is focused on growing our market share in passenger cars in both existing and new markets and extending our distribution capabilities into other vehicle categories such as premium motorcycles and light commercial vehicles. We will drive scale in three ways – through organic growth, winning new OEM contracts, and through acquisitions in attractive markets.

Optimise
The Optimise pillar focuses on leveraging our unique global distribution platform to ensure we are the most efficient and effective partner for our OEMs, and able to deliver the best experiences for our customers. Our Value-Added Services will drive customer satisfaction and loyalty, helping to retain the customer and the vehicle in our ecosystem for longer.
Our four enablers

Culture & Capabilities
Developing a culture that supports us to attract and retain talent and capabilities we need to deliver Accelerate+. A culture built on fresh thinking and collaboration.

Digital, Data & Analytics
Continuing investment in technological capabilities to stay ahead of the curve so we can deliver outstanding experiences for customers and growth for our OEM partners.

OEM relationships
Developing an even deeper understanding of the global OEM landscape so we can continue to develop and provide an outstanding value proposition to our OEM partners.

M&A and integration
Identifying and executing attractive acquisitions, in line with a disciplined approach to capital allocation, and ensuring we integrate the businesses we acquire effectively.

Embedding Sustainability into how we work
Our role is supporting a mobility transition that is inclusive and long-lasting, shaping a future where sustainable mobility is available for all. Accelerate+ enhances our approach to this by:
- Applying our global perspective and understanding of local markets, we will deliver insights for the benefits of OEMs, consumers, governments and policymakers
- Enabling a faster transition to new technologies, particularly with New Energy Vehicles, by enhancing how we support OEMs with their own transition plans
- Delivering on our own sustainability targets, to ensure we remain the lowest carbon route to market for OEMs
View our Sustainability Report to learn more about how we are embedding Sustainability across how we work.