Europe & Africa

BMW is a leading global premium automotive and motorcycle manufacturer, renowned for its commitment to innovation, performance, and sustainability.

Headquartered in Munich, Germany the Group owns and operate a portfolio of iconic brands: BMW, MINI, Rolls-Royce Motor Cars, BMW Motorrad. With a global production and distribution footprint, BMW Group operates in over 140 countries and manages over 30 production and assembly facilities worldwide. Inchcape has a long- standing partnership with BMW Group across Europe and Africa, representing the brand in both retail and distribution capacities. Through our presence in key markets such as Poland, the Baltic states – Estonia, Latvia, Lithuania- and Kenya and Tanzania, we deliver premium custoemr experiences aligned with BMW’s values of innovation, performance, and sustainability. Our local market expertise, digital capabilities, and operational excellence support BMW’s continued growth and strong brand presence across diverse regions.

BMW Motorrad is the motorcycle division of BMW Group, delivering high-performance motorcycles that combine precision engineering, cutting edge technology and iconic design. The brand’s portfolio spans a wide range of segments – from adventure and touring to sport, heritage, and urban mobility-each tailored to meet the needs of riders around the world. With a growing focus on electrification and digital connectivity, BMW Motorrad continues to shape the future of motorcycling. We proudly partner with BMW Motorrad across select markets in Europe and Africa, delivering premium two-wheel mobility. Levaring our regional experitnse and trusted retail and distribution networks, we support the brand’s growth in key markets such as Poland, the Baltic states – Estonia, Lithuania, and Latvia, and in Kenya and Tanzania, ensuring a seamless journey from showroom to service.

BYD (Build Your Dreams) is a global leader in sustainable mobility and green technology. Founded in 1995, BYD has rapidly grown into one of the world’s largest manufacturers of electric vehicles and rechargeable battteries. Committed to driving the future of clean transportation, BYD offers a comprehensive range of electric cars, buses, and commercial vehicles that combine innovation, performance, and environmental responsibility. Inchcape has partnered with BYD, to provide intelligent, green energy solutions across Europe and Africa. Since launching in Belgium and Luxembourg in 2022, Inchcape has grown BYD’s footprint in Estonia, Latvia, Lithuania and Ethiopia, providing full sales, service, and support networks.

CASE Construction Equipment was founded in Wisconsin USA in 1842 and over the last 170 years has built a reputation as one of the world’s leading manufacturers of premium construction equipment. There are currently over 90 different models in the brand including heavy excavators, wheel loaders, crawler dozers, skid-steer loaders, mini excavators and backhoe loaders. CASE supports construction, infrastructure, agriculture, and utility sectors around the world. Its global manufacturing footprint and dealer network ensure high-quality machines, reliable after-sales support, and local responsiveness. In 2025, Inchcape officially partnered with CASE in Ethiopia, as the authorised distibutor of CASE in the market, bringing world-class machinery directly to Ethiopian contractors and builders.

Changan Automobile is one of China’s oldest and most respected automotive manufacturers, renowned for its commitment to innovation and sustainability. With over a century of experience, Changan has grown into a global brand offering a diverse line up of vehicles, including SUVs, sedans, pickups and electric models. Focused on cutting-edge technology and smart mobility solutions, Changan continuously pushes the boundaries of automotive design and performance to meet the evolving needs of customers worldwide. In 2023, Inchcape was appointed as the exclusive distributor for Changan in Kenya introducing East Africa customers to a versatile range of modern vehicles, further expanding its operation in Tanzania and Djibouti.

Ford Motor Company is a global automotive leader committed to building a better world. Founded in 1903 and headquartered in Dearborn, Michigan, Ford combines a century of innovation with a forward-looking vision for mobility. The company designs, manufactures, and markets a wide range of vehicles-from iconic passenger cars and trucks to advanced electric and hybrid models-while also offering cutting edge mobility solutions. Inchcape serves as the exclusive distributor and retailer for Ford across key European markets. Inchcape strengthened its presence in Lithuania-integrating Ford into its vertically aligned operations in 2007, and shortly thereafter, Inchcape secured Ford distribution rights in Latvia, reinforcing its multi brand expertise across the region. More recently, in 2024, Inchcape expanded its European footprint with the launch of the Ford brand in Estonia.

GAC Motor is a leading Chinese automotive manufacturer dedicated to delivering high quality, innovative vehicles that combine advanced technology with exceptional design. GAC Motors offer a diverse lineup including SUVs, sedans, and electric vehicles, catering to the evolving needs of customers worldwide. Inchcape has been appointed as the official distributor of GAC in Finland since 2024.

Hino Motors, Ltd. is a Japanese manufacturer of commercial vehicles and diesel engines, headquartered in Hino, Tokyo. It's a subsidiary of Toyota and is known for producing trucks, buses, and other commercial vehicles. They operate across 90 countries. Hino delivers tailored medium and heavy duty vehicles solutions worldwide. Inchcape is a trusted distrubutor partner for Hino commercial vehicles for over 20 years delivering premium service to the Ethiopian market.

Honda is a globally respected mobility brand, renowned for its innovative engineering, reliability, and customer-focused approach. Founded in Japan in 1948, Honda has become one of the world’s leading manufacturers of automobiles, motorcycles, and power equipment. The brand is also expanding rapidly into hybrid and electric mobility, reinforcing its commitment to a more sustainable future. Guided by its philosophy of ‘ The Power of Dreams’, Honda continues to shape modern mobility with smart, efficient, and driver-centric solutions.

Before the acquisition by Inchcape, Askja had secured the distribution agreement with Honda in Iceland back in 2019, handling both sales and service. Now, as part of the Inchcape Group the company continues to build on the strong foundation, delivering exceptional Honda experiences under its new identity.

Hyundai Everdigm is a South Korean heavy equipment manufacturer founded in 1994, specialising in three primary business areas: Vehicle business, Hydraulic Machinery, Heavy Equipment & Specialty Construction. They serve sectors spanning construction, civil engineering, mining, rescue operations, national defense and more. They have four overseas subsidiaries (USA, China, Mongolia, Belgium) and a worldwide network of 150 branches in 90 countries. Inchacape, in collaboration with Hyundai Everdigm, brings advanced construction and mining equipment to Ethiopia, offering a range of hydraulic breakers, concrete pumps, crushers, tower cranes and special-purpose vehicles designed to meet the needs of modern infrastructure and heavy industry.

Jaguar is a British luxury automotive brand known for its exceptional blend of elegance, performance and cutting-edge technology. Rooted in rich heritage of craftmanship and innovation, Jaguar creates vehicles that deliver thrilling driving experience combined with refined style. The brand’s portfolio includes sophisticated sedans, dynamic sports cars and versatile SUVs, all designed with a focus on precision engineering, distinctive design, and advanced electrification. Inchcape acts as a trusted distributor and retailer for Jaguar vehicles in key markets, including Poland (only distribution), Estonia, Latvia, Lithuania, Finland, Kenya and Uganda.

Kia began its journey in 1944 in South Korea, originally producing bicycle components. Over the decades, the company transformed into a global automotive leader, building its first car in the 1970s and steadily expanding its reach across international markets. Now a key part of the Hyundai Motor Group, Kia is celebrated for delivering vehicles that combine modern design, advanced technology, and everyday value. From compact cars to family-friendly SUVs and a growing lineup of electric vehicles, Kia continues to redefine mobility with innovation and purpose. Kia became an OEM partner of Askja in 2010, building a strong presence in the Icelandic market - being the best-selling car brand in Iceland this year. With Askja’s acquisition by Inchcape in 2025, Kia now becomes an official OEM partner not only for the European region, but for the Inchcape Group globally-marking the beginning of a new and exciting collaboration at a broader scale.

Land Rover is a globally recognised British brand that defines the standards for premium all-terrain vehicles. With a legacy rooted in exploration and engineering excellence, Land Rover combines sophisticated design, luxury craftmanship, and world-class off-road capability. The brand’s portfolio includes the refined Range Rover family, the versatile Discovery range, and the rugged yet modern Defender line-each offering a unique expression of Land Rover’s core values, capability, durability, and innovation. Now under the Jaguar Land Rover umbrella, Land Rover is evolving into a modern luxury brand with strong focus on electrification, sustainability, and connected technology. Inchcape is a trusted partner of Land Rover across key markets in Europe and Africa, supporting the brand’s presence through both distribution and retail operations. With a deep understanding of local markets and a strong track record in premium automotive experiences, Inchcape delivers Land Rover’s promise of luxury, performance and off-road capability to customers in countries such as Finland, Lithuania, Latvia, Estonia, Poland, Kenya and Uganda.

Lexus is the luxury vehicle division of Toyota Motor Corporation, established in 1989. Known for its blend of innovative technology, refined craftmanship, and exceptional reliability, Lexus offers a range of premium sedans, SUVs, and performance models. Our partnership with Lexus began in Europe in the early 1960s, through Toyota Motor Corporation, marking the start of our long-standing relationship. In the Europe and Africa region, our partnership includes distribution and distribution through a managed retail network, such as in Belux, Bulgaria, Greece, Romania, Albania, North Macedonia, Ethiopia, and Djibouti.

Mazda is a globally respected Japanese automotive brand, known for creating vehicles that combine stylish design, advanced engineering, and an engaging driving experience. Since 1920, when it was founded, Mazda has built a strong reputation for innovation and craftmanship, with a deep-rooted philosophy that driving should be more than just transportation-it should be a source of joy. Mazda’s product range spans compact cars, crossovers, and sport models, all designed with a focus on performance, efficiency, and driver connection. Inchcape proudly partners with Mazda in selected markets across Europe. In Estonia we are the exclusive importer and retailer for the brand, and we also distribute the brand in Finland, Latvia and Lithuania.

Mercedes-Benz Group is a global leader in luxury automotive innovation, renowned for producing premium vehicles that combine cutting-edge technology, elegant design, and exceptional performance. Headquartered in Stuttgart, Germany, the Group oversees iconic brands, with a strong focus on electrification and sustainable mobility. The company continues to shape the future of driving while upholding a long-standing tradition of engineering excellence.The partnership between Askja and Mercedes-Benz started in 2004, establishing a strong presence in the Icelandic market. Now, following Askja’s acquisition by Inchcape in 2025, Mercedes-Benz becomes a new OEM partner for Inchcape in Europe, alongside our operations in -making an exciting expansion of our relationship on a broader scale. In addition Inchcape has distribution agreements with Mercedes-Benz in the following markets: Barbados, Colombia, Ecuador, El Salvador, Guam, Guatemala, Indonesia, Philippines, Uruguay.

MINI is a proud member of the BMW Group, and a globally recognised automotive brand known for its iconic design, dynamic performance, and distinctive personality. Since joining the BWM Group in 1994, MINI has combined its rich British heritage with advanced engineering and cutting-edge technology. MINI is focused on urban mobility with distinctive design and a spirited character. Inchcape has a strong partnership with the BMW Group, representing the MINI brand across selected markets in Europe and Africa. In Europe we operate as a retail partner for MINI in Poland, and handle distribution and retail across the Baltic region – Estonia, Latvia, Lithuania. In Africa, the broader BWM Group representation, in Kenya and Tanzania reflect a strong distribution network that supports brand growth and operational consistency in the area.

Nardi Group is an Italian manufacturer with deep roots in a in agricultural innovation. Over the past century, it has grown into a globally recognised name in the agricultural equipment industry, exporting to more than 100 countries worldwide. The company specialises in producing a wide range of machinery designed to meet the evolving needs of modern farmers. Inchcape partners with Nardi in Ethiopia to enhance farm productivity and promoting sustainable land use across the country.

New Holland Agriculture is a global leader in advanced farming machinery, delivering innovative solutions designed to meet the evolving needs of modern agriculture. With over 125 years of history and a presence in more than 170 countries, New Holland offers a full range of equipment from compact utility tractors to high-horsepower machines, combine harvesters, balers, forage harvesters and digital precision farming tools.

New Holland is recognized for pioneering sustainable technology. Backed by CNH Industrial, its global dealer network ensures localized support, training, and spare parts access wherever its machines operate. For over 40 years, New Holland has built a solid and trusted partnership with Inchcape in Ethiopia, helping to advance mechanised farming across the country through seasoned expertise and responsive service. Now, starting August 2025, that legacy expands into Kenya, as Inchcape Kenya takes on the role of New Holland’s official distributor in the country.

For over 100 years Phoenix Engineering Co. have been at the forefront of ground-breaking design, and the supply of high-quality, reliable road construction and highway maintenance products that are being used all over the world.

Phoenix Engineering manufactures equipment for the storage, transport and spreading of bitumen, asphalt and rock aggregate. The product range includes equipment for road patching, surface dressing (chip seal) and for the construction of local cost rural roads in tropical environments.

Each range of equipment has variants for use in environments from the Arctic to the Equator.

smart is a pioneering brand in urban electric mobility, focused on delivering compact, all-electric vehicles tailored for modern city life. Known for its minimalist design and clever use of space, smart has long been a favourite among urban drivers seeking efficiency, sustainability and style. The brand originated in the 1990s as a collaboration between Daimler-Benz (now Mercedes-Benz Group) and the Swatch Group. By the early 2000s Mecedes-Benz has taken full ownership of smart, steering its direction toward innovation in compact mobility. Today smart operates as a joint venture between Mercedes-Benz Group and Geely, with a renewed focus on the premium compact EV segment, including electric city cars and small SUVs designed for urban environments. With a bold shift to 100% electric vehicles, smart is setting a new standard for clean, connected, and intelligent urban driving.

Askja secured the distribution agreement with smart in Iceland in 2023, strengthening its role in bringing innovative urban electric mobility to the market. Now, following the acquisition by Inchcape in 2025, the company continues to represent smart with the same commitment to excellence-now under the global strength and scale of the Inchcape Group.

Suzuki Motor Corporation is a Japanese multinational company headquartered in Hamamatsu, Japan, known for manufacturing automobiles, motorcycles, outboard motors, and small internal combustion engines. Founded in 1909, Suzuki has grown to become a leading brand in compact cars, motorcycles, and all-terrain vehicles. Suzuki is especially recognized for producing small, fuel-efficient cars like the Swift, Alto, and WagonR. The company also has a strong presence in the motorcycle industry, with models like the Hayabusa and GSX series. Suzuki emphasizes affordability, efficiency, and reliability. Inchcape distributes Suzuki vehicles in Ethiopia, partnering with the brand to deliver accessible, reliable mobility solutions in this key African market. As the official distributor, Inchcape is responsible for providing comprehensive services, including vehicle sales, parts, and aftersales support.

Toyota is a global automotive leader headquartered in Japan, renowned for its innovation, reliability, and commitment to sustainable mobility. With a presence in over 170 countries, Toyota has consistently set benchmarks in manufacturing excellence, safety, and fuel efficiency across its diverse range of vehicles, from compact cars and SUVs to heavy-duty pickups and hybrid models.

What sets Toyota apart is its pioneering work in hybrid technology and its customer-first philosophy, ensuring each vehicle delivers long-term value and minimal environmental impact. The company’s approach combines advanced engineering with practical design, making Toyota vehicles ideal for both urban and rural mobility challenges. Our partnership with Toyota is the longest in our portfolio, with 56 years of representation as a distributor in geographies that reach from South East Asia to East Africa and from Europe to the Americas. In Europe, our partnership with TME began in the early 1960s, marking the start of our long-standing relationship. We serve as a key distributor, and distributor through a managed retail network, in multiple countries including Belux, Bulgaria, Greece, Romania, Albania, North Macedonia. In Africa we extend our Toyota distribution to Ethiopia and Djibouti, enabling the provision of both passenger and commercial vehicles with localised expertise and support. Inchcape and Toyota have established deep roors and consistently adapted to dynamic markets-bringing Toyota’s renowned reliability and innovation closer to consumers across Europe and Africa.

The WIRTGEN Group, founded in 1961 in Germany, is a global leader in road construction and surface mining equipment. Now part of John Deree, it brings together six specialised brands – WIRTGEN, VÖGELE, HAMM, KLEEMANN, BENNINGHOVEN and CIBER. These brands combine decades of experience, expertise, and excellence -covering the full range of road building processes.

With a comprehensive range of machines, plants and technology solutions for their customers' production systems, they provide end-to-end coverage of the road construction process chain and enable them to achieve excellence in their construction projects around the globe. For more than 25 years, Inchcape has partnered with the Wirtgen Group in Ethiopia, delivering world-class road construction and surface mining solutions across the country.

XPENG is a leading Chinese electric vehicle manufacturer committed to innovation and smart mobility. Founded in 2014, XPENG focuses on developing intelligent, connected electric cars that combine cutting edge technology with sleek design and exceptional performance. With a strong emphasis on AI integration, and user friendly interfaces, XPENG aims to redefine the future of transportation by delivering smart, sustainable, and accessible electric vehicles to customers worldwide. In 2024, Inchcape was originally appointed as exclusive distributor of XPENG in Finland, and in 2025 in Poland and Iceland. Through this collaboration Inchcape brings decades of automotive distribution and retail expertise to XPENG’s rollout, ensuring robust sales, service, and support infrastructure bringing sustainable electric mobility solutions to the markets.