BMW, distributed by Inchcape in Peru, has reaffirmed its dominance in the Peruvian market by achieving 26 consecutive years as the number one brand in the premium segment, according to the Automotive Association of Peru (AAP).
By the end of 2025, the company achieved sales of more than 1,100 units and a market share of 29.6%. This result consolidates a trajectory of nearly three decades of success and positions the operation in Peru as a strategic benchmark for value management and brand strength across Latin America.
This year's performance is explained by an agile strategy that achieved the greatest gap over the second competitor in the last eight years and the highest profitability levels in the brand's history in the country.
Iconic models such as the BMW 3 Series, X3, and X5 were fundamental pillars for this growth, along with key launches that expanded the customer base. This execution capability demonstrates the strength of Inchcape's business model and its focus on leading the market through a diversified and competitive offering.
BMW's leadership in Peru is supported by an operation of excellence and top-tier after-sales service that transforms satisfaction into long-term loyalty.
Inchcape's commitment to sustainable mobility and constant innovation ensures that the premium driving experience continues to evolve to meet the new demands of the environment.