Rodrigo Gutiérrez VP Digital

Rodrigo joined Inchcape in January 2023 as VP Digital Americas, leading the digital and technology strategy for the region.

He has more than 20 years of professional experience and previously worked in different roles at Derco, including 5 in Customer and Marketing areas.

Expert in management and development of commercial support areas, customer strategy, marketing and process optimisation. He has strong skills for the implementation of technology and information projects and digital transformation.