The addition of both brands from the Changan Group has contributed to consolidating the growth of Inchcape and expanding its sustainable mobility offering in Latin America and the Caribbean.
A year after finalising the distribution agreement with DEEPAL and AVATR, two strategic brands from the Changan Group, Inchcape Americas reflects positively on its performance in the region, marked by solid commercial growth, a significant expansion of the new energy technologies portfolio, and a strengthening of the group’s positioning in the main markets of Latin America and the Caribbean.
During 2025, the Changan Group - through its new brands DEEPAL and AVATR - achieved one of the highest growth rates in the markets of Chile, Peru, Bolivia, and Costa Rica. The company consolidated its leadership within the Chinese-origin segment and ranked among the six best-selling brands in these markets, reaching a 4.7% market share and nearly 30% growth in the volume of units sold.
Simultaneously, the group’s new energy models, introduced during the second half of 2025, exceeded one thousand units sold within a few months. As a result, the company achieved a 4.8% share in the electric vehicle (EV) and strong hybrid segment, with the CS55 iDD standing out as the best-selling model in the plug-in hybrid segment in the region.
Growth, launches, and market validation
“The first year of DEEPAL and AVATR was accompanied by an intense launch agenda. During 2025, we introduced seven new models from the Changan Group to the region, expanding the offering across various segments and technologies, from accessible electrified solutions to high-tech and design-focused proposals,” said Rodrigo Palma, Regional Director of Changan at Inchcape Americas.
This performance was supported by industry and specialised media recognitions, with more than five awards received to date in various markets, including distinctions such as Brand of the Year; awards granted by specialised media like Ruta Motor and Autocosmos; recognition from the Inter-American Federation of Automotive Journalists (FIPA), which named the DEEPAL S05 E-REV as the FIPA 2026 Hybrid and Extended Range Car of the Year; and awards in categories such as Hybrid of the Year, highlighting attributes like innovation, efficiency, and value proposition in the new energy vehicle segment.
One of the main milestones of the period was the introduction and consolidation of differentiating technologies, such as the plug-in extended-range electric system, particularly through DEEPAL. This solution effectively addresses the main barriers to electromobility adoption in Latin America by combining a 100% electric driving experience with greater autonomy and usage flexibility, adapting to the region’s infrastructure realities and consumer habits.
In the case of AVATR, the brand plays a strategic role within the portfolio, offering advanced innovation, cutting-edge design, and a premium positioning. Its addition enhances the group’s technological perception and contributes to elevating the value and sophistication of the offering in the various markets where Inchcape operates.
Aligned with Accelerate+
The performance of DEEPAL and AVATR during their first year in the region is directly aligned with the Accelerate+ growth strategy of Inchcape, which aims to accelerate sustainable growth, deepen strategic relationships with OEMs, and strengthen the brand portfolio with differentiated and long-term proposals.
“The addition of DEEPAL and AVATR reflects our ability to build solid and tailored portfolios for Latin America, combining growth, innovation, and a long-term vision aligned with Accelerate+,” the executive stated.
Looking ahead to 2026, Inchcape will continue to expand the Changan Group’s offering in the region, with new launches, a greater focus on new energy technologies, and a strategy aimed at consolidating its leadership as a reference automotive distributor in Latin America.