- With 387 award-winning sites and 56% of global accolades, the Americas region sets a new milestone in this international recognition granted to companies that achieve high standards of satisfaction, trust, and performance, standing out for consistency and excellence in customer experience.
Inchcape Americas, the world's leading independent automotive distributor, achieved historic results in customer experience at the Reputation Awards 2026, solidifying its leadership in reputation management on a global scale.
In 2025, 387 locations across the Americas and the Caribbean received the Reputation award, an international recognition granted by Reputation.com to companies that achieve high standards of satisfaction, trust, and performance. This metric is built from the analysis of customer reviews, online interactions, and information consistency, positioning itself today as a key indicator of consumers' real experiences and the reputational strength of brands.
The results mark a new milestone for the region. For the first time, two dealerships from Inchcape Americas surpassed 900 points in the Reputation Score, reflecting levels of excellence in the customer experience delivered. Globally, the company achieved 689 awards, of which 56% correspond to the Americas and the Caribbean region, consolidating its strategic position within the group and reaffirming the region as a driver of customer excellence worldwide.
"These results reflect the consistency of our operations in the region and the commitment of our teams to deliver a high-standard customer experience in every interaction. Reputation is not built through declarations but through the real experiences our customers live every day. This recognition validates our focus on putting the customer at the centre of everything we do," said Cristián Cabello, Marketing and Customer Experience Director of Inchcape Americas.
At the market level, Guatemala, Panama, El Salvador, Bolivia, and Costa Rica led the regional results. Additionally, Chile and Colombia stood out as the countries with the best overall performance.
In an environment where reputation increasingly influences purchasing decisions, Inchcape continues to strengthen its customer experience strategy, supported by proprietary technology and the use of digital tools and data analytics that capture the voice of the customer in real time and transform it into concrete improvements in the customer journey.