Sales Executive

DUTIES AND RESPONSIBILITIES

1. Technology Advisory & Product Expertise

• Serve as a subject matter expert on advanced vehicle technologies, including driver assistance systems (ADAS), connectivity, digital interfaces, and emerging mobility features. 

• Translate complex systems and technical features into clear, relevant, and compelling customer benefits. 

• Conduct in-depth product walkthroughs and personalised demonstrations, tailored to customer needs and level of understanding.

• Educate customers on: 

• EV ownership lifecycle 

• Charging ecosystem and infrastructure 

• Software features, updates, and digital integration 

• Support customers in building confidence in adopting new mobility technologies and EV ownership. 

• Act as an internal reference point for product knowledge, supporting team capability and consistency in product understanding.

2. Sales Performance & Customer Engagement

• Achieve and exceed monthly and quarterly sales targets set by management. 

• Conduct customer consultations, need assessments, and test-drive sessions. 

• Proactively manage and follow up on leads, maintaining a strong and active sales pipeline. 

• Deliver a high standard of customer experience before, during, and after the sales process.

3. Consultative Sales & Customer Experience

• Deliver consultative, needs-based selling, not transactional sales 

• Diagnose customer lifestyle and mobility needs before recommending solutions 

• Design end-to-end ownership experience (vehicle + tech + charging + support) 

• Build long-term relationships as a mobility advisor, not just a seller

• Own and deliver a premium, end-to-end customer journey from first contact through vehicle delivery and post-sales engagement. 

• Provide personalized consultation, aligning vehicle recommendations to customer lifestyle, usage patterns, and technology preferences. 

• Ensure a seamless, consistent, and high-quality experience across showroom, test drive, and digital touchpoints. 

• Build long-term customer relationships to drive repeat business, referrals, and brand advocacy.

4. Product Demonstration, Branding & Experience Design

• Conduct immersive test drives focused on: 

• Intelligent driving features 

• User interface & cockpit experience 

• Performance vs ICE vehicles 

• Personalized demonstrations based on customer profile (tech-savvy vs traditional driver) 

• Create “wow moments” through technology, not just vehicle specs

• Act as a brand ambassador, consistently upholding premium positioning, innovation narrative, and customer-first philosophy. 

• Ensure all customer interactions reflect brand standards, professionalism, and experience of excellence. 

• Support and execute brand campaigns, launches, and activations in alignment with global and local guidelines.

5. Digital & Smart Engagement

• Position as a thought leader in EV and smart mobility 

• Create educational content explaining: 

• EV myths vs facts 

• Autonomous driving features 

• Ownership benefits vs ICE vehicles 

• Convert digital engagement into informed, high-quality leads

• Develop strong understanding of vehicles, features, technologies, and competitive advantages.

• Demonstrate smart EV features (intelligent cockpit, ADAS systems, charging technology, etc.) to customers confidently.

• Stay updated on EV market trends and competitor offerings.

6. Market Intelligence & Competitive Positioning

• Track competitor EV technologies, not just pricing 

• Understand: 

• Battery tech evolution 

• Autonomous driving landscape 

• Software-defined vehicle trends 

• Provide insights to management on customer perception of EV tech

7. Sales Performance, Administrative & Reporting Duties (CRM Excellence) 

• Achieve sales KPIs through value-based selling, not volume pushing 

• Focus on conversion quality and customer understanding, not just pipeline size

• Prepare daily, weekly, and monthly sales reports.

• Maintain customer data and sales documentation accurately.

• Coordinate with the marketing team during promotions, events, and campaigns.

8. Brand Representation & Innovation Advocacy

• Participate in roadshows, exhibitions, test-drive events, and brand activations.

• Represent professionally and build strong customer relationships.

• Assist in planning and executing sales-driven events.

• Represent as a future mobility brand, not a traditional car brand 

• Participate in events as a product speaker / demonstrator, not just promote

BEHAVIORAL REQUIREMENTS

Professional Traits

• Technology-Oriented Thinker – Strong curiosity and understanding of smart systems, software, and innovation 

• Consultative Influencer – Able to guide customers through complex decisions 

• Continuous Learner – Keeps up with fast-evolving EV and AI trends 

• Credible Communicator – Speaks with authority, not scripted selling 

• Willingness to work on weekends and public holidays as required for events or showroom operations

Personal Qualities

• Analytical mindset (can compare ICE vs EV logically) 

• Passion for future mobility & sustainability 

• Ability to simplify complex ideas

QUALIFICATION REQUIREMENT:

• Minimum Diploma or higher in Business, Marketing, Engineering, IT, Automotive Technology, or related fields. 

• With 2–4 years' experience in EV / Automotive / Tech products / Consumer electronics / SaaS

OR

• Candidates without a Diploma must have a minimum of 4 years of relevant experience in automotive, technology, or customer-facing sales roles. 

AND

• Proven track record of meeting or exceeding sales targets.

• Proficiency in digital tools and CRM systems. 

• Willingness to work weekends and public holidays based on showroom operations.

Strong ADDED advantage: 

• Strong understanding of EV trends, sustainable mobility, and connected car technologies is an advantage (EV architecture (battery, drivetrain), ADAS / autonomous systems, Software ecosystems / UI/UX)

• Experience in consultative or solution-based selling 

• High digital fluency (CRM, social, content tools)

LICENSURE

• Possess a valid driver’s license.