Digital Marketing & CRM Manager Jaguar Land Rover Baltics

Digital Marketing & CRM Manager Jaguar Land Rover Baltics

We have more than 170 years of successful international trade experience based on a spirit of innovation that still thrives within the organization. Inchcape is the global distribution and retail leader in the premium and luxury automotive sectors. We are present in 40 national markets and operate as a key strategic partner to the world’s foremost premium and luxury car brands for whom we provide an effective, well-financed and customer centered route to market for vehicles and parts. Inchcape has been listed on the London Stock Exchange since 1958, is headquartered in London, and employs around 15,000 people

At Inchcape we are dedicated to building a diverse, inclusive and authentic workplace, and believe that Inchcape is for Everyone.

Here's how your day will look:

• Leading the development of Inchcape’s digital presence using tools like Salesforce Marketing Cloud and CRM, aligning with the regional digital Centre of Excellence (CoE) for optimal customer experience.
• Setting up, managing, and optimizing paid Jaguar Land Rover (JLR) campaigns in collaboration with media agencies to maximize ROI and achieve strategic marketing objectives.
• Aligning digital marketing technologies with business and customer experience goals to effectively engage target consumers and existing customers.
• Focusing on lead nurturing, marketing automation, website development, and performance tracking.
• Organizing and managing all digital assets across the JLR customer journey, tracking systems (GA), CMS, Consent Management Platform, just to name a few.
• Assisting with marketing automation and CRM platforms in line with business objectives, using data and technology for a seamless customer experience.
• Managing and executing digital asset upgrade projects in line with organizational goals.
• Ensuring effective communication and content delivery across multiple digital channels, including website management and marketing automation platforms.
• Staying abreast of new technologies and functionalities in digital marketing and automation.
• Working with web agency for competitive website performance and content updates.
• Measuring and analysing marketing automation and CRM metrics, including Salesforce Journey metrics and CRM metrics, for strategic improvements.

We welcome you to talk if:

• You are proficient in digital marketing strategies and CRM optimization.
• You are familiar with digital media, and understanding of UI of the leading digital marketing platforms: GA4, Google Ads, Facebook Ads, Google Tag Manager
• You have at least basic understanding of Search Engine Marketing (SEO/SEM), as well as content creation.
• You have strong skills in Salesforce Marketing Cloud and other CRM systems.
• You are able to analyse and interpret customer data for strategic decision-making.
• You have experience with website management and digital asset coordination.
• You have effective communication skills for collaboration with internal teams and external agencies.
• You are familiar with the latest digital marketing trends and technologies, such as for example LLMs and other AI solutions.
• You have project management skills, especially in digital and CRM-related projects.
• You are capable to innovate and adapt in a fast-evolving digital landscape.
• You have bachelor’s degree, preferably in marketing or digital