Subaru's performance in Inchcape Americas during 2025 was recognised by Subaru Corporation, establishing the region as one of the best in terms of evolution and consistency globally. The results achieved reflect not only a solid year in commercial terms but also the maturity of a well-aligned regional strategy focused on execution and sustainable growth.
Main highlights of the year
- Historic regional milestone: for the first time, three markets in Inchcape Americas — Chile, Peru, and Colombia — simultaneously ranked within Subaru's global Top 15 sales markets, marking a turning point for the region.
- Chile maintained its 5th place globally, reaffirming its strategic role as one of Subaru's most relevant markets outside Japan.
- Peru advanced to 11th place globally, consolidating a trajectory of sustained growth.
- Colombia reached 15th place globally, reflecting consistent business evolution and an increasingly solid brand positioning.
- Argentina led Subaru's global growth with a 182% increase in sales compared to 2024, earning the Sales Award.
- Colombia and Ecuador achieved new historic sales records, receiving the New Sales Record Award, a reflection of the momentum built in both markets.
During 2025, the region made decisive progress in key initiatives that laid the foundation for this performance:
- Regional Premiere of the All-New Forester, marking a turning point in how the region presented the brand, its portfolio, and its future vision, aligning teams, markets, and strategy.
- Strong focus on commercial execution, portfolio planning, and network strengthening.
- Consolidation of Subaru's value proposition, based on safety, reliability, and versatility, along with the growing relevance of hybrid solutions.
- High level of regional alignment, in line with the mid-term plan agreed upon with Subaru Corporation.
These results are a collective achievement, the result of the commitment, resilience, and excellence of the teams in each of the Inchcape Americas markets. At the same time, they represent a solid foundation upon which to continue building Subaru's future growth in the region.