- The company is recognised among the businesses with the best reputation in Bolivia in the Merco ranking. Additionally, the general manager, Michelle Noriega, is listed among the ten most reputable female leaders in the country.
Imcruz – Inchcape Bolivia ranked first in the automotive sector in the Merco 2025 ranking for the seventh consecutive year. In this edition, the company was also positioned among the 15 businesses with the best corporate reputation in the country, while its general manager, Michelle Noriega, was listed among the ten most reputable female leaders in Bolivia.
“This recognition fills us with pride and commits us to continue working with excellence. At Imcruz – Inchcape Bolivia, we understand reputation as the result of consistent, responsible, and close management. Maintaining leadership in the sector represents a responsibility that we embrace alongside our more than 500 colleagues. The trust of our customers drives us to continue delivering value to the development of the automotive market in the country,” said Michelle Noriega, general manager of Imcruz – Inchcape Bolivia.
Four decades of trajectory and transformation
Imcruz – Inchcape Bolivia, a company with more than four decades of presence in the Bolivian market, has established itself as one of the main benchmarks in the automotive industry. During this period, the company strengthened its national presence, expanded its portfolio of international brands, and consolidated a proposition focused on quality, reliability, and specialised service.
The company also promoted hybrid and electric solutions in the country, in addition to opening a specialised workshop for electric vehicles in Santa Cruz. This infrastructure responds to the growth of new technologies in the sector and supports the evolving mobility needs of consumers. Add data
Talent development and future vision
In parallel, Imcruz – Inchcape Bolivia strengthened an organisational culture oriented towards professional development, inclusion, and equal opportunities as part of its sustainable growth strategy. This vision is reflected in initiatives such as #RedMujeresIN, a regional programme that promotes growth and leadership opportunities for the company’s female colleagues.
With the global support of Inchcape, the company continues to strengthen its presence in Bolivia and projects a long-term vision focused on the evolution of the automotive sector and new mobility trends.
Merco, the Corporate Reputation Business Monitor, is an internationally recognised tool that evaluates the reputation of companies using a multi-stakeholder methodology. This integrates the perceptions of executives, experts, citizens, and other key audiences, as well as the analysis of various information sources. Its importance lies in its ability to measure the trust, performance, and value that companies generate in their environment, becoming a relevant indicator to recognise the strength and consistency of business management.Start of form