The arrival of the brand in these markets reinforces the commitment of both companies to sustainability, expanding the offering of electric vehicles with a premium and cutting-edge design focus.
smart, the iconic brand born from the partnership between Mercedes-Benz and Swatch in 1990, is launching in Colombia, Uruguay, and Ecuador through Inchcape, the world’s leading independent automotive distributor. Its name derives from the combination of «Swatch – Mercedes – ART», reflecting an innovative and disruptive vision of urban mobility since its inception.
Today, smart is a 100% electric brand, consolidated with a new generation of vehicles that combine advanced technology, cutting-edge design, and a strong commitment to sustainability. The brand’s arrival in these three countries strengthens its global strategy to expand electric mobility globally and highlights the importance of Latin America as a key region for its growth.
«In 2025, we will accelerate the global expansion of smart. Latin America is a strategic market for us, offering immense growth potential. We are delighted to partner with Inchcape, which has extensive experience in operating premium automotive brands, with a highly reputable and experienced local market team. We believe this collaboration will bring smart’s unique brand, product, and service experience to more consumers, jointly exploring a new, premium, intelligent, and sustainable mobility,» explained Mandy Zhang, Global CMO of smart.
Marco García, Managing Director of Inchcape MACAM (Argentina, Mercedes-Benz Colombia, Uruguay, Ecuador, El Salvador, Honduras, and Guatemala), said: «We are very pleased to introduce smart in Colombia, Uruguay, and Ecuador, expanding our electric mobility offering in Latin America. This addition reaffirms our commitment to a more sustainable future while offering our customers an innovative and sophisticated driving experience. With smart, we not only bring cutting-edge technology but also a new vision of urban mobility.»
In this initial phase, smart and Inchcape will offer two models: the smart #1 and the smart #3, vehicles that stand out for their cutting-edge design, advanced connectivity, and innovative features.
This partnership with Inchcape is one of the most significant in the region, as it spans three strategic markets where the company will strengthen its portfolio of electric vehicles. Inchcape consolidates its position as the leading distributor in the region, with a 17% share in the electric vehicle segment in Latin America, reaffirming its commitment to electrification and sustainable mobility.
The partnership with Inchcape not only drives the expansion of smart in Latin America but also reaffirms the commitment of both companies to premium, 100% electric, and sustainable mobility, aligned with the global vision of a cleaner and more efficient future.