- The new location was designed under GWM's new concept to offer a modern, comfortable, and functional environment. The experience will be 100% customer-focused.
GWM, represented in Peru by Inchcape, a leading global automotive group, inaugurated its new exclusive store in the district of San Miguel as part of its national expansion plan.
The new store, located at Avenida Faucett 250 – San Miguel, one of the most strategic areas of the capital, has been designed under GWM's new concept to offer a modern, comfortable, and functional environment. Here, the brand's vehicles will be on permanent display, and customers will be attended to by sales executives dedicated exclusively to the brand, ensuring a much more specialised, close, and personalised advisory process during selection and purchase.
One of the main differentiators of this store is its exclusive nature, which allows for a 100% customer-focused experience and showcases the brand's extensive portfolio. Visitors will be able to explore the full range of vehicles, including the latest models from its sub-brands Haval, Poer, Wingle, and Tank, and receive direct advice.
“The opening of this new exclusive space at Faucett 250 represents our commitment to expanding the brand's presence in Peru, bringing us closer to our customers and providing them with a superior service experience in an environment designed especially for them”, said Francisco Accinelli, Brand Manager of GWM.
During the first month of opening, GWM will offer special financing bonuses and free insurance on selected models as part of the inauguration campaign. Additionally, special activations will take place in the store, aiming to create a memorable first contact with the brand and strengthen relationships with potential customers.
Customers will have access to the support of the Derco Center aftersales service network, which guarantees nationwide coverage, availability of spare parts, and specialised attention for the maintenance and care of their vehicles.
With this opening, GWM, through Derco Center and with the support of Inchcape, aims to continue strengthening its position in the local market and consolidating itself as a prestigious international brand recognised for its innovation, quality, and technology in the automotive sector.