In early September, the Mercedes-Benz Product Forum took place in Munich, attended by Romeo Lacerda, CEO of Inchcape Americas, Marco García, Managing Director of MACAM (Mercedes-Benz Colombia, Uruguay, Ecuador, Guatemala, El Salvador), and key executives from the Mercedes-Benz Group at both regional and global levels.
During this event, we gained first-hand insight into the brand's global strategy for the next five years, as well as an understanding of the innovations in design and technology and how they align with our vision of responsible business.
The Mercedes-Benz Product Forum is the most important platform for the brand's distributors and serves as an ideal space to analyze the customer experience, gain valuable insights for the operations within the MACAM cluster, and explore new paths to achieve the expected results in our markets.