Our CEO for the Americas, Romeo Lacerda, was responsible for opening the Automotive Meeting organized by the Automotive Association of Peru.
The event, which brings together the most prominent figures and authorities in the automotive sector in the country, focuses on fostering dialogue around the growth in vehicle sales and the renewal of Peru's vehicle fleet.
Romeo centered his talk on how our Accelerate strategy has enabled us to grow in the Americas region and on electromobility as the future of vehicles and the sector, showcasing BMW as a success story. Additionally, he highlighted how, thanks to our enablers, and especially our success in Digital & Data, we are making a difference that positions us as leaders in the sector.