The She’s Mercedes initiative is present in nearly 70 countries and was introduced globally by Mercedes-Benz at the 2015 Frankfurt International Motor Show (IAA).
For Mercedes-Benz, the role of women has always been fundamental to the creation of the brand, as Bertha Benz, wife of Carl Benz, was the first woman to drive a combustion vehicle from Mannheim to Karlsruhe, validating the automobile concept created by Carl.
This initiative offers women the opportunity to expand their knowledge, inspire, and empower more women through exclusive events organized by the brand.
Recently, our Mercedes-Benz Uruguay team held a new edition of She’s Mercedes, where clients and collaborators of the brand expressed their inspiration through their own works of art.
She’s Mercedes has 5 specific objectives to empower the role of women in the automotive sector:
- Establish Mercedes-Benz as the most attractive luxury vehicle brand for women
- Attract more female customers to the brand
- Connect women from around the world
- Gather insights into women’s interests when purchasing a luxury vehicle
- Inspire women through the Mercedes-Benz brand
We invite you to relive the best moments of this event: