As part of International Road Safety Education Day, commemorated this Monday, 5 October, Inchcape highlights the progress of Yo Me Muevo Seguro Kids, its volunteer programme focused on children's road safety education, which has already trained more than 1,500 children and is present in seven countries across Latin America and the Caribbean.
The initiative aims to provide tools for children to learn how to identify risks and move safely as pedestrians, passengers, and cyclists.
Launched in Peru in 2023, the programme has expanded to Costa Rica, Colombia, Chile, Bolivia, Barbados, and Ecuador, focusing on public schools in communities with higher exposure to road risks. To date, more than 840 volunteer colleagues from Inchcape have participated in its implementation, alongside 18 partner organisations, including public bodies, automobile clubs, and educational institutions.
According to a recent report by the World Health Organisation (WHO), traffic-related injuries or accidents are one of the leading causes of death among children and young people aged 5 to 29. In this context, Yo Me Muevo Seguro Kids seeks to intervene from an early age, when mobility habits begin to form, and children's autonomy progressively increases.
Through road circuits, games, workshops, virtual reality experiences, and follow-up activities, participants learn to recognise risks, understand traffic rules, and make safer decisions in their daily movements.
“Safe mobility does not begin when a person learns to drive but much earlier, with the habits we develop as children. With Yo Me Muevo Seguro Kids, our colleagues and local partners bring this learning to schools in seven countries and, through the children, also to their families,” said Ximena Rodríguez, Sustainability Manager for Inchcape Americas.
A model adapted to each country and developed with local partners
In Chile, the programme has been implemented since 2025 with an interactive road park and technical support from the National Traffic Safety Commission (CONASET). In two public schools in Quilicura, the initiative benefited 454 children in 3rd and 4th grade, more than double the initial target of 200 students. Additionally, it trained 67 teachers, mobilised 151 volunteers, and provided educational materials to 424 families. In December 2025, CONASET and the Ministry of Transport recognised the initiative with the National Road Safety Pact Award in the Spirit of the Pact category.
In Costa Rica, Yo Me Muevo Seguro Kids has eight strategic partnerships, including the Costa Rican Automobile Club and the Road Safety Council (COSEVI). During 2025, it reached 271 children from three public schools, supported by 85 volunteers, and incorporated virtual reality tools as part of the educational activities. This experience was recognised at the FIA Americas Awards 2026, where Inchcape Costa Rica received the Sustainable Mobility and Road Safety Leaders award, granted by the International Automobile Federation.
In Colombia, the programme trained 241 children from a public school in 2025, while in Peru, where the initiative originated, it reached 140 children during the same year.
In Bolivia, the initiative began in August 2026 in partnership with the Bolivian Automobile Club, under the name Yo Me Muevo Seguro, Little Road Safety Guardians. The programme combines workshops, interactive activities, and simulations aimed at students aged 9 to 12 in La Paz, Cochabamba, and Santa Cruz, integrating into a club programme that had already trained more than 300 children in La Paz.
Yo Me Muevo Seguro Kids is part of the Places pillar of Inchcape's sustainability strategy and contributes to the objectives of Accelerate+, the company's growth strategy.