Chile hosted the regional launch of the new generation CX-5, a key model for Mazda, with the participation of Japanese representatives from the brand.
The event agenda focused on the presentation of the model, interviews, a driving experience in southern Chile, and networking activities. Simultaneously, Japanese representatives from the brand visited Inchcape facilities and our dealership network.
The importance of the model
The CX-5 is a fundamental model for the brand and our business. This third generation represents an evolution in design, space, technology, and driving experience, and plays a strategic role within the portfolio, bringing more customers closer to the brand's proposition.
Mazda is present in three countries in the Americas (Chile, Peru, and Bolivia), which underscores the regional significance of this launch and Chile's role as the host of this milestone.
Its arrival is communicated under the concept “All-New Mazda CX-5. Awaken your 5 senses,” through a campaign accompanying its market introduction.