Our study Drivers of Change received a Gold EIKON Award in the category General Sustainability Campaign, in recognition of the communication work developed around its key findings and its contribution to fostering conversations about sustainable mobility.
The EIKON Awards are one of the leading recognitions for communication and public relations in Latin America, highlighting campaigns and initiatives that demonstrate excellence in strategic communication.
Understanding how sustainable mobility evolves
Drivers of Change is a study that analyses the progress of new energy vehicle adoption in various markets across Asia Pacific and the Americas. Through the perspective of consumers, the research aimed to understand their levels of awareness, the main barriers to adoption, and the factors that can build greater confidence in transitioning to these new mobility alternatives.
As a global automotive distributor operating in multiple markets, we know first-hand that sustainable mobility does not progress in the same way or at the same pace in every country.
This is why Drivers of Change was developed to delve into the specificities of each market, gathering the perspectives of consumers at different stages of this process. Its findings help identify what customers need, where adoption is advancing, and what the main barriers still are.
Since its launch, the study has also enabled conversations with customers, partners, and various industry stakeholders, creating spaces to share perspectives on the future of mobility and the factors shaping this evolution.
These insights help us continue to understand our customers' needs and adapt our portfolio and approach in line with the realities of the markets where we operate.
A recognition of collaborative work
The Gold EIKON Award recognises the work carried out by the various teams and markets that contributed to Engines of Change, from research and insight generation to its communication and dissemination.
The awards ceremony was held in Santiago, Chile, and was attended by colleagues from Inchcape Americas, who were part of this recognition of an initiative aimed at contributing to the conversation about the future of mobility and the changes transforming the industry.