Inchcape becomes the exclusive distributor of GWM, which will be present in key cities such as Bogotá, Medellín, Barranquilla, Cali, Bucaramanga, and the Coffee Region.
GWM will invest in emerging technologies, including advanced connectivity, autonomous driving, and clean energy, a segment they expect to represent 70% of their portfolio based on HEV or EV technologies.
Bogotá, October 2024. The renowned automotive brand Great Wall Motor (GWM) is set to embark on a new chapter in Colombia alongside Inchcape, the world’s leading independent vehicle distributor. With a vision focused on technological innovation and sustainability, GWM will offer the Colombian public a wide range of electric, hybrid, and conventional vehicles that cater to the needs of both individual consumers and businesses.
“With clear goals for 2025, at GWM we aim to position ourselves as one of the key players in the Colombian automotive sector, seeking to capture a significant market share. Our strategy includes the introduction of vehicles with cutting-edge technology, such as advanced connectivity and autonomous driving systems, alongside a strong focus on renewable energy, where we expect 70% of our portfolio to feature some level of electrification through HEV or EV technologies,” stated Manuel Perilla, Brand Manager for GWM in Colombia.
The representation of Inchcape in Colombia will bring GWM a consolidated global experience, supported by a network of dealerships that will ensure exceptional customer service. Through this partnership, the brand is working on expanding its portfolio, with new models planned for 2025, many of which will focus on electric mobility solutions and technological innovations for various market segments.
The brand will feature four vehicle lines as follows:
- ORA: urban electric vehicles with a strong emphasis on sustainable and technological mobility for young families.
- HAVAL: family SUVs with hybrid technologies that reinforce the commitment to more sustainable mobility and provide space for growing households.
- TANK: vehicles designed for the toughest terrains, combining luxury and comfort for the most challenging roads.
- POER: pickups that are globally recognised as the best ally for those who need robust vehicles to support their daily work in a comfortable, safe, and reliable manner.
GWM will establish dealerships in key cities across the country, including Bogotá, Medellín, Barranquilla, Cali, Bucaramanga, and the Coffee Region, offering an exclusive and personalised purchasing experience. These dealerships will also ensure easy access to spare parts, maintenance, and after-sales services that provide confidence and support to their customers.
With its commitment to sustainability, GWM has made investments in clean energy and state-of-the-art technologies that will reduce emissions and promote greener mobility. The brand aims to deliver smart mobility solutions that not only enhance the driving experience but also contribute to the well-being of the environment and Colombian communities.
With a clear growth strategy and the collaboration of Inchcape, Great Wall Motor is ready to lead the transformation of the automotive sector in Colombia and become a benchmark for sustainable mobility in the region.
Inchcape, in turn, celebrates the arrival of this brand, which completes one of the most extensive portfolios in the Colombian automotive sector and represents a step forward in the strategy to achieve 20% market share within five years. GWM complements the offering with vehicles such as pickups and urban cars, covering all segments from work vehicles to luxury and heavy transport brands.
About Great Wall Motor
Great Wall Motor Co. Ltd. («GWM») is a globally renowned manufacturer of cars, SUVs, and pickups based in China, with five product lines: GWM HAVAL, GWM WEY, GWM ORA, GWM TANK, and GWM POER, covering everything from passenger cars to trucks. GWM has a self-sufficient supply chain for engines, transmissions, and other key components. It was listed on the Hong Kong Stock Exchange in 2003 and on the China A-shares market in 2011. By the end of 2023, its assets totalled RMB 201.93 billion, and its sales volume had exceeded one million units for eight consecutive years.
GWM is committed to providing smart and eco-friendly mobility services to users worldwide, accelerating its transformation into a global intelligent technology company. GWM’s business encompasses the design, research and development, production, sales, and servicing of vehicles and parts, as well as the entire industrial chain of hydrogen energy, solar energy, and other clean energies, with a focus on the research and application of innovative technologies such as intelligent connectivity, smart driving, and chips. GWM’s development potential has been widely recognised globally. It has been repeatedly listed among the «Top 500 Chinese Companies», «Top 500 Chinese Machinery Manufacturers», and «Top 500 Chinese Manufacturers». Additionally, GWM has been included in rankings such as Forbes’ «Asia-Pacific Best Listed Companies», «Forbes Global 2000», «Fortune China 500», and «BrandZ Top 100 Most Valuable Chinese Brands» for several consecutive years. Furthermore, GWM has been recognised as a «Recommended Export Brand» by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) and as a «National Vehicle Export Base Enterprise» by the Ministry of Commerce and the National Development and Reform Commission. It is the first Chinese automotive company to become a member of the Hydrogen Council.