Creatives/Graphic Designer

Overall Job Purpose

The Creatives Specialist/Graphic Designer is responsible for developing and providing in-house creative vision of the Jaguar Land Rover brands and translating business needs into creative, innovative and visually appealing digital designs, content write-ups and social media presence that are in line with the business strategy and branding.

Key Responsibilities

Creative Operations

• Develops and designs ATL / BTL materials for strategic, thematic, and tactical communication requirements;
• Coordinates with Assistant Marketing Manager in the content-creation and copywriting for all marketing assets/collaterals;
• Champions the Modern Luxury brand guidelines for Jaguar and Land Rover on all assets ensuring strict adherence to Corporate Identity and branding prior release;
• Support departmental requests on asset creation for various projects and activities;
• Ensure all localized marketing assets and materials produced are approved through SynOps;
• Produce in-house assets through local photoshoots and video production if needed.

Digital Support Function

• Assist Assistant Marketing Manager in managing content (content calendar, copywriting & key visuals)
• To assist budget monitoring & accounting of all marketing expenses;
• Prepare purchase requests, cheque requests, petty cash vouchers, and travel and expense claims as needed, with accuracy, completeness and on time;
• Ensure accurate filing and documentation of all marketing reports, contracts and other important files

Email Marketing

• Manage, design, and execute local and global email marketing campaigns using the approved comms template via Salesforce Marketing Cloud;
• Work closely with Client Experience Specialist to create email databases and nameplate-specific, campaign-based reports.
• Maintain weekly and monthly analysis reports on email performance relating to send and deliverability KPIs, as well as on-site traffic and bounce rates;
• Ensure emails follow industry policies and best practices.

Key Success Criteria

• Content Creation
• Social and Digital Brand Presence
• Email Marketing Performance
• Modern Luxury Compliance

Job Specifications

• Bachelor’s Degree in Multimedia Arts, Design, Marketing, Mass Communication or related field.
• 5+ years of experience in creative design for digital and social media (automotive industry is an advantage)
• Able to present concept visualization through sketches, drawings and illustrations. Good sense of layout and color harmony.
• Self-motivated, dedicated, well organized and result-oriented with an eye for details
• Proficient in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, After Effects, Premiere) or any equivalent tools
• Possess an in depth understanding of marketing and advertising campaigns