Marketing Officer 1

Roles and Responsibilities

1. Marketing Strategy & Planning

• Develop and execute integrated marketing plans that align with brand positioning and sales objectives.

• Conduct market analysis to identify emerging trends, customer preferences, and competitive dynamics in the EV and tech sectors.

• Identify opportunities to incorporate cutting-edge technology into marketing campaigns and product storytelling.

• Ensure all strategies reinforce premium positioning and target customer segmentation, not just volume-driven growth

2. Brand Development & Communications

• Strengthen and elevate brand identity through high-quality, aspirational, and technology-led storytelling

• Manage and grow presence across social media platforms, ensuring consistent, tech-driven engagement.

• Craft compelling marketing messages that translate technical features (e.g., ADAS, smart cockpit, autonomous driving) into user-friendly benefits.

3. Digital Marketing & Content Creation

• Plan and execute digital advertising campaigns (Google, Meta, TikTok, etc.) using data-driven insights.

• Create content—including videos, infographics, and posts—that highlights technological advantages and lifestyle appeal.

• Use analytics tools to track campaign performance and optimize maximum ROI.

• Ensure all digital content and campaigns align with premium brand standards and visual consistency

4. Events & Product Launches

• Design and execute premium, immersive brand experiences including product launches, test drive events, and technology showcases

• Collaborate with partners, media, influencers, and communities to elevate brand visibility.

• Ensure customer‑facing events clearly communicate brand innovation and value proposition.

• Ensure all events deliver consistent, high-quality customer experience aligned with brand positioning

5. Market Research & Insights

• Monitor EV industry trends, consumer tech behavior, and digital marketing innovations.

• Provide insights into management to support product positioning and promotional strategies.

• Benchmark  marketing approach against global competitors and EV leaders.

6. Lead Management & Conversion

• Manage end-to-end lead funnel from generation to conversion in collaboration with Sales team 

• Track and optimize key metrics including lead volume, cost per lead (CPL), conversion rate, and sales pipeline health 

• Ensure timely follow-up and proper lead assignment through CRM systems 

• Continuously improve lead quality through campaign optimization and audience targeting

• Balance lead generation targets with lead quality and brand positioning considerations

7. Demand Planning & Supply Alignment

• Align marketing campaigns with vehicle availability, inventory levels, and production allocation 

• Support demand forecasting by providing market insights, campaign projections, and customer trends 

• Monitor stock ageing and recommend targeted campaigns to optimize inventory movement 

• Collaborate with Sales and Operations to balance demand generation with supply constraints

8. Data Analysis & Business Intelligence

• Develop and maintain marketing performance dashboards covering campaigns, leads, and conversion metrics 

• Analyze data to generate actionable insights that support business decisions and sales performance 

• Provide regular reporting (weekly/monthly) on marketing effectiveness, ROI, and market trends 

• Use data-driven approach to continuously refine marketing strategies and improve outcomes

9. Marketing Intelligence

• Establish structured market intelligence tracking including competitor activities, pricing trends, and customer behavior 

• Provide periodic intelligence reports to support strategic planning and product positioning 

• Identify opportunities and risks in the EV market and recommend proactive marketing actions

10. Brand Governance & Experience Standards

• Ensure all marketing initiatives consistently reflect a premium, cohesive, and technology-forward brand image 

• Maintain strict control over brand tone, messaging, and visual identity across all channels and touchpoints 

• Balance commercial objectives with brand integrity, ensuring campaigns do not dilute long-term brand positioning 

• Review and refine customer-facing materials and campaigns to meet high-quality and premium experience standards

Behavioral Requirements

1.Preferred Competencies

• Able to translate technical concepts into impactful marketing messages.

• Creative mindset with strong storytelling ability.

• Skilled in analyzing digital data and turning insights into actions.

• Strong project management and coordination skills.

• Familiarity with graphic design, video editing, or content creation tools is an added advantage.

2.Personality Traits

• Curious and constantly seeking new knowledge about technology and the EV world.

• Adaptable, willing to experiment with new marketing formats and technologies.

• Passionate about innovation, sustainability, and the future of mobility.

• Collaborative team player with good communication and interpersonal skills.

Qualifications and Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field.

• Or HND in Sales and Marketing or equivalent with 2–3 years of experience in marketing, preferably in automotive, technology, or digital‑first industries.

• Strong understanding of digital marketing tools and platforms.

• Tech savvy with a deep interest in emerging technology, EV innovation, AI advancements, and mobility trends.

Licensure