Digital Commercial Lead
Location: Singapore
Job details: Hybrid– Permanent
Are you looking to accelerate your career path in a stimulating fast-growing business? At Inchcape, we're pursuing an exciting strategy to evolve our global business and lead our industry's transformation towards a low-carbon, sustainable future.
You'll explore and develop cutting-edge technology and data solutions that are driving our innovation and unique market position. Achieve your goals with regular promotion reviews and mentoring.
Thrive as part of a highly collaborative and supportive team of diverse and talented colleagues. Fully backed with the confidence to embrace interesting opportunities that will take us, and your progression, to the next level.
Delivering the above objectives will require substantial transformation of our business operations and digital landscape across the markets. This role reports into the Regional Director for Transformation & Performance and will play a pivotal role in design and delivery of digital transformation leveraging our Analytics Platform (DAP) and Digital Experience Platform (DXP).
The Digital Commercial Lead – APAC is responsible for defining and driving the region’s digital and analytics agenda to unlock commercial value. This role partners closely with business leaders across APAC markets and Global digital platform teams to identify high-impact opportunities, shape the digital roadmap, and ensure disciplined execution of initiatives that deliver measurable outcomes.
What you’ll do
Analytics & Data
- Partner with business leaders across APAC to identify priority areas where AI and analytics can drive revenue growth, margin expansion, or customer experience improvements
- Guide market teams to translate those priorities into a sustainable initiative with a clear business value
- Collaborate with Analytics and Agentic AI teams (in DAP) to ensure solutions are practical, scalable, and embedded into business processes
- Drive adoption of data-driven decision-making across business functions
Digital Experience & Customer Engagement
- Work with the markets on Digital Marketing and Customer Engagement journeys to ensure their business needs are reflected in platform demand and prioritized appropriately
- Support transition of APAC markets on to new DXP+ platforms (across CMS & CRM) over the next 2 years in a balanced manner with minimal business disruption
- Ensure that markets are building appropriate capabilities and processes to drive digital experience/digital marketing plans
APAC Digital Strategy
- Work closely with Regional Director to formulate APAC’s digital strategy in sync with the Global one
- Advise market teams on selecting the right technology solutions for their business context, often liaising with SMEs
- Co-ordinate with other Regional leads on their digital plans to align common priorities and share best practices across the 3 regions (APAC, Europe & Africa and Americas)
- Support leadership discussions in shaping the global and regional approach to digital topics
Digital Value Creation
- Maximise business value creation across APAC markets from the available tools & platforms, involving discussions with Marketing, Sales, Aftersales & Finance teams
- Consult with the markets to ensure necessary processes and capabilities are in place for digital adoption and value creation
- Liaise with platforms to drive development of Use cases and capabilities required for APAC markets
- Act as the custodian of the APAC digital roadmap and prioritise initiatives based on commercial impact, feasibility, and strategic alignment with business priorities
- Champion a value-led approach, ensuring all initiatives have defined success metrics
Stakeholder Engagement
- Co-lead Monthly digital forums to engage markets, identify issues, and drive focus on digital programs
- Share progress of digital programs at APAC Executive Forums and Global Forums
- Design and implement change management strategies to support the successful adoption of digital initiatives across the region
- Build strong relationships with senior stakeholders across markets, regional IT and platform teams
Program Delivery & Operational Excellence
- Hold platform PMs (DXP & DAP) accountable to drive timely delivery of Transformation initiatives and Change Requests, and remove roadblocks through engagement of relevant experts
- Work collaboratively with Platforms (DXP & DAP) and Regional IT for clear classification of Support tickets and Change requests
- Proactively identify inefficiencies in current digital processes, tools, and workflows and drive structured problem-solving to address recurring system or process issues
- Closely working with Regional IT, enhance digital support and issue resolution frameworks to improve speed, transparency, and user experience
About you
- 10+ years of experience in digital transformation, or analytical lead roles, with significant exposure to leadership
- Bachelor’s degree in business administration, Engineering/IT, Operations, Strategy, or a related field (MBA or advanced degrees would be looked favourably)
- Ideally prior management consulting experience with a skew towards digital transformation or Analytics projects
- Familiarity with CRM systems, CMS, Martech, and data/analytics ecosystems
- Experience of Advanced Analytics, Predictive/Generative AI – Designing use-cases in business context
- Experience of building business cases and tracking delivery
- Experience in delivery of digital projects & exposure to working with data engineers/scientists and developers
- Demonstrated ability to influence organizational change across levels
- Clear communicator with underpinning clarity of thought to bring stakeholders on the transformation journey
- Ability to navigate ambiguity and drive decision making
- Experience of Distribution & Retail operations, ideally in the automotive sector (preferred)
We offer you:
- Benefit from clear career paths, continuous learning & MNC Exposure
- Access comprehensive health and life insurance (including dependent in health insurance)
- Enjoy exclusive colleague perks, including discounts on vehicle purchases and more.
- Hybrid working arrangement
