News | May 11, 2017

Latvia: Inchcape unveils flagship BMW site in Riga

Inchcape Motors Latvia has unveiled its flagship BMW automotive centre in Riga, a state-of-the-art site which will represent the BMW, BMW Motorrad and MINI brands.

The new centre reflects Inchcape’s ongoing commitment to and investment in Latvia and the Baltics region, and further strengthens our long-standing and highly valued relationship with our core brand partner BMW. It also demonstrates our dedication to taking the customer experience to new heights.

The total area of the centre covers 8288mand features an exclusive BMW LifeStyle and Original Accessories Boutique along with a large display of new and used cars and motorcycles, as well as a BMW i electric vehicle display and charging points. The new site also features a cafeteria which customers can enjoy.

Inchcape has operated in the Latvian market now for over 10 years becoming leaders in the Latvian premium and luxury car market. Inchcape Motors Latvia operates both distribution and retail for Jaguar, Land Rover and Mazda, as well as being the retailer for Ford, BMW and MINI.