From innovative digital solutions to deep local knowledge, discover how our people and platforms deliver results for our OEM partners across the world.
At Inchcape, we help OEMs unlock complexity, accelerate growth, and deliver exceptional customer experiences. In 2024, we secured a record 22 contract wins – a clear sign of the trust OEMs place in us as their strategic partner. We’ve asked key leaders from across our global business to share what makes Inchcape a trusted strategic partner – and the go-to choice for OEMs navigating today’s evolving mobility landscape.
We work with over 60 OEM brands worldwide, providing fully managed, end-to-end routes to market. Whether launching in a new region, navigating regulatory complexity, or optimising distribution, we give OEMs the confidence to grow faster and more effectively.
It’s a model built on insight, execution and trust. Our people bring local expertise to every challenge. Our platforms turn data into smarter decisions. And everything we do is underpinned by a focus on sustainability – helping drive the global mobility transition and future-proofing performance.
We don’t just operate in markets – we understand them and deliver in them. Learn more about our Distribution model.
"Our difference at Inchcape lies in the strength of our colleagues, the power of our digital and data capabilities, and our deep understanding of local markets. Through Accelerate+, we bring these strengths together to help OEM partners grow - entering new markets, enhancing customer experience, and delivering long-term sustainable performance."
Liz Brown Chief Strategy & Sustainability Officer
Why do OEMs partner with Inchcape?
Whether it’s EV training or leadership programmes like Aspire and Women into Leadership, we create the opportunity for our people to realise their potential, accelerate growth and transform tomorrow, together. We invest in skills, nurture potential, and foster a culture where collaboration sparks innovation – because when Inchcapers bring diverse perspectives and fresh thinking to the table, it drives results for our customers and partners.
It’s more than a great culture – it’s a competitive advantage. We’re building tomorrow’s mobility leaders and strengthening the capabilities that help OEMs adapt, perform and grow across every market. Discover more about life at Inchcape.
“At Inchcape, our greatest strength is our people. With over 17,000 colleagues across 38 markets, we’re building a collaborative global team with the ambition to grow our business, deliver for our partners, and shape the future of mobility.”
Helen Cunningham – Chief People Officer
Digital and data are at the heart of how Inchcape delivers value for our customers and OEM partners. Our proprietary technology stack powers every part of the distribution value chain – fully integrated with OEM systems and designed to deliver a seamless customer journey and smarter business decisions.
Through our Digital Experience Platform (DXP) and Digital Acceleration Platform (DAP), we combine operational excellence with real-time data insight. These platforms are built and scaled by over 1,500 specialists in our global Digital Delivery Centres, enabling us to respond rapidly to evolving market needs.
With hundreds of machine learning models in live operation across our network, our data-driven approach continues to evolve – helping OEMs anticipate customer needs, optimise performance and stay ahead in a fast-changing mobility landscape.
“Delivering exceptional customer experiences is core to how we operate at Inchcape. Across our global network, we continuously raise the bar on service, digital integration and operational excellence.”
Romeo Lacerda – Chief Commercial Officer
Across all regions – and in Europe and Africa – our teams operate in complex, fast-moving markets. Their extensive local insight helps OEMs navigate everything from customer preferences and pricing dynamics to regulatory frameworks and go-to-market strategies.
In 2024, that expertise secured 22 new Distribution contracts globally – six across our region from Estonia to Ethiopia – demonstrating the trust OEMs place in Inchcape to deliver.
By combining local understanding with global capability, we help our partners compete more effectively, connect more meaningfully with customers, and grow sustainably, market by market.
“Inchcape’s global strength is powered by local expertise.”
Glafkos Persianis – CEO Europe & Africa
At Inchcape, we operate consistently across our markets, combining strong governance, risk management and cyber security with the flexibility to adapt to local requirements. Our approach protects the brands we represent and ensures our partners can grow with confidence.
Compliance and resilience aren’t just safeguards – they’re strategic enablers. They help OEMs expand efficiently, protect their reputations, and deliver sustainably in a competitive environment. Learn more about our Practices.
“In a fast changing and increasingly complex world, OEMs need partners they can trust to deliver growth but also to do so reliably, responsibly and securely.”
Rajvi Kothari – Group General Counsel
Our Accelerate+ strategy brings this all together – our global platforms, market insight and execution capability to support sustainable, scalable growth. In 2024, 22 new Distribution contract wins, the successful integration of new OEM partners, and continued investment in value-added services showed what this model can deliver.
Inchcape is a partner built for long-term success. We help our OEMs scale faster, enter new segments, and build deeper customer relationships – all while supporting the mobility transition and delivering long-term commercial value.
At Inchcape, partnerships are built on performance - and strengthened by shared ambition and strategic alignment. Our role is to help OEMs do more than deliver vehicles. We unlock new markets, create opportunities, and help shape what the future of mobility looks like in every region we operate.
Duncan Tait Group Chief Executive