Case Study | March 15, 2022

Improving decision-making and customer experience through analytics


Data analytics can deliver significant competitive advantage to Inchcape.

Since the start of 2021 we have developed a range of predictive machine-learning algorithms including:

  • Lead scoring
  • Demand forecasting
  • Parts pricing
  • Churn prediction and
  • Sales promotion assessment


Data & Digital is a key enabler of our Accelerate strategy, and we use analytics to improve every part of our value chain from vehicle sales.

Mark Dearnley Chief Technology Officer

“Analytics allows us to gain greater insight into all areas of our business. It translates data into intelligence that fuels our decision-making, providing Inchcape and our brand partners not only with operational improvements, but also driving competitive advantage,” Mark said.

Thanks to Inchcape’s DAP/DXP platforms both distribution and customer experiences are being reimagined to boost experience and performance.

Inchcape has also developed new ways of reaching customers and for them to access services.

Inchcape’s digital empowerment has also driven more customer traffic to websites. With every visit we are able to track and analyse the data so that leads can be converted. It also helps us increase aftersales value, improve customer retention, and improve their potential to purchase again.