OUR VALUE CHAIN
We operate across every link of the post-factory automotive value chain for our OEM partners, providing a highly efficient customer-focused route to market that delivers shared rewards at every stage.
PRODUCT PLANNING AND LOGISTICS
Our in-depth knowledge of local markets, customer preferences and trends enables our OEM partners to benefit from our insights and understanding throughout the entire planning process.
We work closely with our OEM partners for several years before a new model is launched, providing clarity throughout the planning process as our view of market pricing, local fit requirements and sales volumes gains precision.
Import and logistics
Our global oversight of distribution by land or sea, allied with comprehensive local port or border-to-showroom capabilities, removes all logistical burdens from our partners.
Under our Distribution model, we take on total responsibility for our OEM partners’ brands, marketing and sales operations in our local markets – we handle every aspect of the customer interface from appointing and managing the dealer network to advertising and social media management.
Appoint and manage the dealer network
Where we operate as a Distributor, we select and appoint an independent dealer network that has the best fit with our partners' brands; training and managing them to meet the demanding standards of our customer-focused ethos. Further, we typically own and operate 15-20% of the network ourselves.
National marketing and price positioning
We are scrupulous in projecting our partners’ brand values and personality in all local marketing and communications support, refining messages where necessary to maximise positive impact in specific markets. Our approach to price positioning is based on in-depth knowledge of market trends and competitor pricing.
NEW AND USED CAR RETAILING
The Inchcape approach to retailing revolves around creating and managing customer life-cycles. Following initial engagement, through digital and physical channels, we seek to create long-term ongoing relationships involving multiple New and Used car sales.
We aim to provide the best New and Used car buying experience in our retail centres across the world. Our people have a depth of expertise and a wealth of product knowledge to ensure we can deliver on this aim.
Customer engagement and retention
After initial customer engagement, we aim to deepen relationships via a wide range of sophisticated retail techniques including tailored social media campaigns, loyalty strategies, rapid web response, opportunities with affinity partners and more.
Vehicle finance and insurance
Close relationships with financial services businesses across the world mean we can provide customers with attractive, transparent means of vehicle financing.
Our commitment is to never undertake service work without our customers’ prior agreement. This, together with our investment in state-of-the-art facilities and expertise of our highly trained technicians, ensures we become the first choice for Aftersales care.
Our ultimate focus is on getting it right first time, every time – from the quality of a routine service to fixing a problem, this is the most certain way of retaining our customers and best representing our partners’ brands.
Our strong OEM relationships and specialist wholesale capabilities make Inchcape the preferred provider of high-quality, genuine parts and accessories.