Creating safer roads with our community-oriented route to market
We are committed to positively contributing to the communities we operate in, ensuring we drive safe mobility and social inclusion across our markets. Our locally tailored and market-led initiatives are designed to improve road safety, and we advocate for this through awareness campaigns, education initiatives and partnerships that promote safer driving and reduce road accidents. In 2024, we proudly delivered more than 21 safe mobility initiatives globally.
A key part of our approach to advancing road safety is through strong collaboration with our OEM partners. To support Subaru’s goal of achieving zero fatal road accidents in a Subaru by 2030, Inchcape Australasia has created community partnerships with Subaru in both Australia and New Zealand to strengthen road safety efforts.
In 2024, Subaru New Zealand partnered with Street Smart, a road safety initiative by the Tony Quinn Foundation. As the official vehicle partner, Subaru supplies vehicles for practical driver training sessions. These hands-on experiences are designed to help young drivers develop the skills needed to drive safely and confidently, with professional supervision in a real-world environment.
This initiative shows how we bring global partnerships to life in local markets. With Subaru and Street Smart, we’re equipping the next generation of New Zealander drivers with the skills and confidence to navigate our roads safely – a powerful step towards safer roads and communities.
Kym Mellow General Manager, Inchcape New Zealand
The programme plays a vital role in giving young drivers access to essential training that reduces risk and improves road safety. This builds on the road safety efforts of Subaru Australia’s partnership with the Australian Road Safety Foundation, which started in 2020 and has raised over $1,000,000, enabling the non-profit to continue delivering vital road safety education initiatives within the community.
Through these initiatives, we’re not only building driver confidence but also advancing our broader mission to improve road safety, and we look forward to expanding our safe mobility initiatives even further.
Discover more in our 2024 Sustainability Report.