Hong Kong: Further success for Crown Motors as it wins two more prestigious awards
May 2016 – Crown Motors Limited, Inchcape’s subsidiary business in Hong Kong, has been awarded two awards; the Asia Pacific Excellence Awards 2015 and the Outstanding Website Awards 2016.
The Asia Pacific Excellence Awards 2015 title was won thanks to the Toyota Spade & Sienta “Fun2gather” Launch Campaign, which was recognised as one of the most outstanding PR and communications initiatives in the Automotive & Transport Category in the Asia Pacific Region, beating over 2,600 applications from 46 diverse award categories.
Further to this success, the Lexus All New RX “Reinventing Amazing” website has won the “Outstanding Website Award 2016” as part of the Internet Advertising Competition. Designed to coincide with the 4th generation launch of the RX, the new-styled website with various visual effects helped deliver the message that Lexus’ All New RX was entering a new generation. The site recorded over 234,000 page views within one month and within a week, over 500 participants had registered for the launch party.
The award was developed by the Web Marketing Association to honour excellence in outstanding online advertising in all of its various forms; the competition was open for 96 industries across 9 different online formats, where the brands and individuals could enter their best work to be judged against other work in their industry.
In Hong Kong and Macau Inchcape is the exclusive distributor for Toyota, Lexus, Land Rover, Jaguar, Ford, Daihatsu and Hino Trucks, and owns and operates all 19 retail centres for these brand partners. Crown Motors was the first company in the world to be appointed distributor of all of the Toyota Group’s main brands, and is proud to have been market leader in Hong Kong for 23 consecutive years.