HONG KONG: Crown Motors wins two Marketing Excellence Awards for the Lexus NX Launch
November 2014: Crown Motors in Hong Kong has won two Marketing Excellence Awards for the Lexus NX “All Eyes on Me” launch campaign. The Marketing Excellence Awards recognise the best campaigns across the marketing communications spectrum, as well as the best in the business.
The “All Eyes on Me” campaign for the new NX incorporated marketing strategies in both offline and online platforms. From innovative billboards, viral photos on social media platforms, interactive mini games and the grand launch event, the campaign created public interest and high engagement with online platforms.
The campaign was awarded ‘Gold’ in the Launch Marketing category and ‘Silver’ in the Digital Marketing category and marks the first time Lexus in Hong Kong has been recognised in these prestigious marketing awards. Lexus was also the only brand in the industry in Hong Kong to receive a ‘Gold’ award.
In Hong Kong and Macau Inchcape is the exclusive distributor for Toyota, Lexus, Land Rover, Jaguar, Ford, Daihatsu and Hino Trucks, and own and operate all 19 retail centres for these brand partners. Crown Motors was the first company in the world to be appointed distributor of all of the Toyota Group’s main brands, and has been market leader in Hong Kong for 22 consecutive years.