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Company News

UK: BMW i brand launches at Inchcape in the UK

November 2013 - Inchcape is delighted to be able to launch the new BMW i brand in five of its BMW retail centres across the UK. The i brand is a ground-breaking concept for sustainable mobility and represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium, that is strongly defined by sustainability.

Inchcape is operating five of the 45 BMW sites offering the i brand and was chosen to represent the new brand because of its fantastic BMW facilities, excellent geographical positioning in and around UK cities and urbanised areas, and for its modern retailing approach and Customer 1st strategy.

The i brand is now very prominent in Inchcape's BMW showrooms showcasing the innovative the all-electric BMW i3, an emission-free car for city driving that is sustainably designed throughout. Dedicated technical experts on the new brand called 'i-geniuses' are on hand in the retail centres to help interested customers to gain deep insight into what the new brand has to offer.

Inchcape UK operates a scale retail business with premium brand partners in key UK regions together with a fleet leasing business called Inchcape Fleet Solutions.