POLAND: BMW ‘i’ series exclusive to Inchcape Motor Poland
October 2013 - Inchcape Motor Poland (IMP) in Warsaw has been selected as the exclusive BMW i retailer for Poland.
BMW’s latest premium offering falls within the exciting electric vehicle segment and promotes an entirely new philosophy of ‘urban mobility’. IMP was selected to be a representative for the BMW i brand based on its track record of performance in the market. It is one of only three retailers to represent the brand in Central Europe.
The new BMW i customer area has been installed in the Warsaw retail centre and has quickly become a very popular section of the showroom. It is exclusive to Inchcape in Poland and features iPads where customers can view extensive model information and price lists, and a dedicated App to help customers understand the benefits of the new brand.
IMP has also installed four screens to display films about the brand and fully immerse customers in the excitement of new models: BMW i3 and BMW i8.
Apart from serving as the exclusive BMW i retailer for the country and surrounding region, both IMP locations - Warsaw and Wroclaw - will have service facilities dedicated to the maintenance of electric vehicles.