BULGARIA: Innovative advertising campaign wins two awards
Sept 2013: TOYOTA Bulgaria’s Wi-Fi advertising campaign was recently presented with two Silver Awards at this year’s advertising festival FARA Bulgaria 2013.
The awards were given in the ‘Services’ and ‘Outdoor’ categories and recognise the original marketing approach and innovative thinking of the TOYOTA Bulgaria team and its partner agency New Moment New Ideas.
The FARA festival is the most prestigious and respected advertising forum in Bulgaria, which distinguishes the most creative and innovative projects among communication campaigns released over the year.
The campaign headline translates:
"A Connection with the Future = A Relationship for the Future
Now get Wi-Fi Internet in Your New Toyota"